| Brand | THE BURN ROOM |
| Product/Service | GYMNASIUM |
| Entrant | LOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Premiums & Giveaways |
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Entrant Company
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LOWE MENA Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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LOWE MENA Dubai, UNITED ARAB EMIRATES
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The Brief
To increase footfall and gym membership among potential clients
Creative Execution
Dubai ranks among some of the most obese countries in the world. The Burn Room is a cross-fit training centre for people who are looking to burn off some serious calories. The Weight Loss Candle reiterated this, and depicted the effectiveness of The Burn Room.
Describe the creative solution to the brief/objective.
To reach out to customers we gave them something that acted as a real-life metaphor to burning off fat and reaping the rewards of getting into shape.
Results
A 27% increase in memberships were recorded post the activation.
Credits
| Roland Charbel |
LOWE MENA |
Account Director |
| Mark Lewis |
LOWE MENA |
Executive Creative Director |
| Amol Mestry |
LOWE MENA |
Art Director |
| Amol Mestry |
LOWE MENA |
Copywriter |