PABLO & ESTEBAN. ICE BREAKING IDEAS.
| Brand | TIAGO CORTEZ & PEDRO VICENTE, PORTUGAL |
| Product/Service | SELF-PROMOTION |
| Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Category | Digital Media in a Direct Campaign |
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Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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PABLO & ESTEBAN Setubal, PORTUGAL
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The Brief
Get a job working for a top advertising agency in Dubai.
Creative Execution
All the way from Portugal we decided to use Dubai Lynx 2013 as our stage and created an ‘award-winning figure skating team’ looking to move into advertising.
We created an integrated campaign that brought to life the story of Pablo & Esteban, and reached out to eight specific Creative Directors.
Describe the creative solution to the brief/objective.
We all know that Creative Directors’ inboxes are always flooded with resumes and portfolios from creatives looking for a job. So to get noticed we needed a unique self-promotion campaign.
Results
7 interviews. 3 job offers. We chose MEMAC Ogilvy
Credits
| Tiago Cortez |
Memac Ogilvy |
Art Director |
| Tiago Cortez |
Memac Ogilvy |
Copywriter |
| Pedro Vicente |
Memac Ogilvy |
Art Director |
| Pedro Vicente |
Memac Ogilvy |
Copywriter |