2014 Winners & Shortlists

The Brief

People with special needs struggle to communicate like the way we do. But the children at the Al Manzil school had gone beyond their disabilities, and created spectacular paintings in order to express themselves and reach out to the world.

Creative Execution

Finding it difficult to express the way we do, people with special needs live in a world of their own. What Conversations did was to bring of these two worlds together.

Describe the creative solution to the brief/objective.

To get them a response in return, we created Conversations – a silent auction that would give them a platform to establish a dialogue with the world, while allowing the world to communicate back. Conversations came to life through an app on the facebook page of our event organizer. The visitor could visit the virtual gallery of all the paintings and click on each of the painting to listen to what the child had to say. They could then record their response in return for the child to hear, thus completing the conversation.

Results

The app created great interest within the art and creative fraternity. The encouraging responses on the app were followed by a turnout of over 4000 patrons at the event. All the paintings were sold, raising over 330000 dirhams. But when the children heard those responses and flashed their priceless smiles, the real power of Conversations was truly realized.