THE XXXL RED BULL X-FIGHTERS MASSAGE CARD
| Brand | RED BULL |
| Product/Service | ENERGY DRINK |
| Entrant | LOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Mailings |
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Entrant Company
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LOWE MENA Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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LOWE MENA Dubai, UNITED ARAB EMIRATES
|
The Brief
Create awareness about the Red Bull X-Fighters event and generate ticket sales.
Creative Execution
The idea draws parallels between the thrill of going to a massage parlor and the sexy tricks performed by the riders at the Red Bull X-Fighters event.
Describe the creative solution to the brief/objective.
Replicating the trademark massage parlour cards that are found on just about every car around the city, the XXXL Red Bull X-Fighters Massage Cards communicated the 18,000 tickets that were up for sale for the upcoming Red Bull X-Fighters Motocross event.
Results
18,000 happy endings at Red Bull X-Fighters Dubai.
Credits
| Mark Lewis |
Lowe MENA |
Executive Creative Director |
| Carl Lundqvist |
Lowe MENA |
Creative Group Head |
| Simon Reid |
Lowe MENA |
Sr. Art Director |
| Joshua Newnes |
Lowe MENA |
Copywriter |
| Roland Charbel |
Lowe MENA |
Account Director |
| Dana Al Azam |
Lowe MENA |
Account Manager |
| Ben Ali Souheil |
LOWE MENA |
Graphic Designer |
| Elie Azzam |
Lowe MENA |
Audiovisual Artist |