2014 Winners & Shortlists

CONVERSATIONS 2013

Silver

Case Film

Presentation Board

BrandAL SERKAL AVENUE/ AL MANZIL SCHOOL
Product/ServiceAL MANZIL SCHOOL
EntrantDDB DUBAI, UNITED ARAB EMIRATES
CategoryDigital Media in a Direct Campaign
Entrant Company DDB DUBAI, UNITED ARAB EMIRATES
Advertising Agency DDB DUBAI, UNITED ARAB EMIRATES

The Brief

Finding it difficult to express the way we do, people with special needs live in a world of their own. What Conversations did was to bring of these two worlds together. The app created great interest within the art and creative fraternity. The encouraging responses on the app were followed by a turnout of over 4000 patrons at the event. All the paintings were sold, raising over 330000 dirhams. But when the children heard those responses and flashed their priceless smiles, the real power of Conversations was truly realized.

Creative Execution

Finding it difficult to express the way we do, people with special needs live in a world of their own. What Conversations did was to bring of these two worlds together.

Describe the creative solution to the brief/objective.

The app created great interest within the art and creative fraternity. The encouraging responses on the app were followed by a turnout of over 4000 patrons at the event. All the paintings were sold, raising over 330000 dirhams. But when the children heard those responses and flashed their priceless smiles, the real power of Conversations was truly realized.

Results

The app created great interest within the art and creative fraternity. The encouraging responses on the app were followed by a turnout of over 4000 patrons at the event. All the paintings were sold, raising over 330000 dirhams. But when the children heard those responses and flashed their priceless smiles, the real power of Conversations was truly realized.

Credits

Name Company Role
Makarand Patil Ddb Dubai Creative Director
Kartik Aiyar Ddb Dubai Creative Director
Makarand Patil Ddb Dubai Art Director
Kartik Aiyar Ddb Dubai Copywriter
Kapil Mayekar Ddb Dubai Art Director
Zahir Mirza Ddb Dubai Creative Director
Katrina Petrenko Ddb Dubai Copywriter
Ashish Varghese Ddb Dubai Production Manager
Jithesh Narayanan Ddb Dubai Photographer
Firas Medrows Ddb Dubai Executive Creative Director
Kapil Mayekar Ddb Dubai Designer
Zahir Mirza Ddb Dubai Copywriter
Ross Davies Tribal Ddb Dubai Digital Art Director
Vilma Jurkute Alserkal Avenue Communications Director
Mangojam Mangojam Sound Studio/Music