| Brand | UNILEVER |
| Product/Service | AXE |
| Entrant | WUNDERMAN DUBAI, UNITED ARAB EMIRATES |
| Category | Ambient/Alternative Media |
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Entrant Company
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WUNDERMAN DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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WUNDERMAN DUBAI, UNITED ARAB EMIRATES
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The Brief
Get people to sign up for the global competition which would send men into space, just so they can seduce the girls upon their return.
Creative Execution
The campaign is all about sending men into space, what better way than have a Sgt Admiral from the AASA Space Academy talk directly to them.
Describe the creative solution to the brief/objective.
AXE turned cinemas into briefing sessions, thus transforming cinema audiences for movie watchers into potential new recruits.
Results
We had just under 500,000 entries from the MENA region.
Credits
| Hugh Southall |
Wunderman Dubai |
Senior Copywriter |
| Giles Watson |
Wunderman Dubai |
Senior Art Director |
| Evita Haddad |
Wunderman Dubai |
Account Director |
| Bassel Siblini |
Wunderman Dubai |
Account Manager |