2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Mailings
THE PIT PATCH PACK
MICROSOFT / UPGRADE TO WINDOWS 8
WUNDERMAN DUBAI UNITED ARAB EMIRATES
THE BOOK OF JOY
AGTHIA / YOPLAIT YOGHURT
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
EID CARD
TBWA\QATAR / ADVERTISING
TBWA\QATAR Doha QATAR
THE WORLD'S MOST ECO-FRIENDLY CALENDAR
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
TODAY IT ENDS. THE SUICIDE LETTERS THAT GAVE LIFE BACK.
ABBVIE / HUMIRA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
PRISONER'S BOOK
RED BULL / ENERGY DRINK
LOWE MENA Dubai UNITED ARAB EMIRATES
Short List
THE XXXL RED BULL X-FIGHTERS MASSAGE CARD
RED BULL / ENERGY DRINK
LOWE MENA Dubai UNITED ARAB EMIRATES
F1 INVITE PACKAGE
ABU DHABI MOTORSPORTS MANAGEMENT / F1 RACE
IMPACT BBDO Abu Dhabi UNITED ARAB EMIRATES
FLAT PACK CAMERA
IKEA / QATAR STORE OPENING
GMASCO MARKETING COMMUNICATIONS Dubai UNITED ARAB EMIRATES
HOPSCOTCH
IKEA / UAE CATALOGUE LAUNCH
GMASCO MARKETING COMMUNICATIONS Dubai UNITED ARAB EMIRATES
THE ORIGAMI INVITES
HARVEY NICHOLS / STORE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
THE POACHING PHONE
FP7/DXB / RECRUITMENT CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
LONG & FLAT STEEL
WATANIA STEEL / STEEL
DRIVE DENTSU Jeddah SAUDI ARABIA
EXECUTIVE MINI MAGAZINE
EXECUTIVE MAGAZINE / A01
B, Beirut LEBANON
ALNOWAIR LAUNCH INVITATION
ALNOWAIR / POSITIVITY :)
ALNOWAIR Kuwait KUWAIT
A02 Premiums & Giveaways
THE BOOK OF JOY
AGTHIA / YOPLAIT YOGHURT
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
THE WEIGHT LOSS CANDLE
THE BURN ROOM / GYMNASIUM
LOWE MENA Dubai UNITED ARAB EMIRATES
FAMILY TIME MINUTE GUIDES
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
ONE MINUTE FAMILY TIME COUPONS
McDONALD’S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
BLACK OUT
BEYROUTHY GENERATOR / ELECTRIC POWER DISTRIBUTION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
GRANDPARENTS FRAME
JOHNSON & JOHNSON / JOHNSON'S BABY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
BREAST CANCER CALENDAR
DAMAN / BREAST CANCER AWARENESS
FP7/DXB Dubai UNITED ARAB EMIRATES
TOYOTA HILUX RAMADAN
ABDUL LATIF JAMEEL / TOYOTA HILUX
DRIVE DENTSU Jeddah SAUDI ARABIA
PRESERVING PRIDE
HENKEL / PERSIL BLACK & PERSIL WHITE
DDB DUBAI UNITED ARAB EMIRATES
Gold
A03 Company Literature
BREAST CANCER CALENDAR
DAMAN / BREAST CANCER AWARENESS
FP7/DXB Dubai UNITED ARAB EMIRATES
MAKING RAMADAN PERSONAL
DIGITAL REPUBLIC / BRAND
DIGITAL REPUBLIC Cairo EGYPT
A04 Digital Media in a Direct Campaign
WITHIN YOUR REACH
NISSAN MIDDLE EAST / 370Z
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PATROL CHALLENGE
NISSAN MIDDLE EAST / PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LOVE TRANSLATOR
MUKHI SISTERS / VALENTINE'S PROMOTION
RÉPUBLIQUE Beirut LEBANON
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
TOPLESS RIDE
VOLKSWAGEN / VOLKSWAGEN
MEMAC OGILVY & MATHER Beirut LEBANON
SUGGEST AN ARREST
RYMCO / NISSAN
MEMAC OGILVY & MATHER Beirut LEBANON
THE SELF-LEVELLING AD
VOLKSWAGEN / ELECTRONIC STABILITY CONTROL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
PABLO & ESTEBAN. ICE BREAKING IDEAS.
TIAGO CORTEZ & PEDRO VICENTE, PORTUGAL / SELF-PROMOTION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
#GIVETHEMAMENTOS
PERFETTI VAN MELLE / MENTOS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
GREET TO FEED
SAMSUNG / SAMSUNG
LEO BURNETT JORDAN Amman JORDAN
LOVE DOCK
SAMSUNG / SAMSUNG AUDIO DOCK
LEO BURNETT JORDAN Amman JORDAN
HAPPY ALARM
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
SPREAD THE INFECTION OF HOPE
NAHDI MEDICAL COMPANY / NAHDI MEDICAL COMPANY
LEO BURNETT Jeddah SAUDI ARABIA
CLOSE UP CITY OF SMILES
UNILEVER / TOOTHPASTE
JWT Jeddah SAUDI ARABIA
HUNGRY PURCHASE RESALE
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
DONATE A SHADE, JOKE, TIME AND EFFORT
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
CONVERSATIONS 2013
AL SERKAL AVENUE/ AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES
Silver
THE FAST
EMS. AL BAREED AL MOMTAZ / MOBTAATH SERVICE
BOLD CREATIVE BOUTIQUE Riyadh SAUDI ARABIA
A05 Ambient/Alternative Media
FOR YOUR EYES ONLY
UNILEVER / AXE
WUNDERMAN DUBAI UNITED ARAB EMIRATES
SAVE THE LAST GARDEN
ASSOCIATION FOR THE PROTECTION OF LEBANESE HERITAGE / AWARENESS CAMPAIGN
PUBLICIS BEIRUT Beirut LEBANON
THE BOLT INVITE
BAHRAIN AIRPORT COMPANY / SAFETY WEEK
MEMAC OGILVY & MATHER Manama BAHRAIN
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
DOVE SURPRISES
UNILEVER / DOVE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES