2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Best Fictional Program, Series or Film Where a Client Has Successfully Created a Drama, Comedy or Miniseries Around a Product or Brand
SWIMMING MANGO
NESTLÉ / DOLCECA
JWT CAIRO EGYPT THE PRODUCERS
Cairo
EGYPT
ADHAM'S MOM
VODAFONE / CALL TONE SERVICE
JWT CAIRO EGYPT FILM CLINIC
Cairo
EGYPT
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES BEIRUT WORKS
Dubai
FILMWORKS
LEBANON
UNITED ARAB EMIRATES
Silver
SAADAT AL SULTAN
DANONE NUTRICIA EARLY LIFE NUTRITION - BEBELAC / BABY MILK
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES METRO MEDIA PRODUCTION
Dubai
UNITED ARAB EMIRATES
YALLA NEKAMEL LAMETNA
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES ASAP
Cairo
EGYPT
HAKAWATI
McDONALD’S / McDONALD'S RAMADAN
OMD Dubai UNITED ARAB EMIRATES STOKED
Beirut
LEBANON
WHERE TO?/3ALA FEIN?
DUBIZZLE / CLASSIFIEDS WEBSITE
FLAMINGHEAD @DUBIZZLE Dubai Media City UNITED ARAB EMIRATES ASHOUB MOVIES
Cairo
EGYPT
A02 Best Non-Fiction Program, Series or Film Where a Client Has Successfully Created a Reality, Documentary or Light Entertainment Show Around a Product(s) or Brand(s)
OMAR TAHER
COCA-COLA EGYPT / COCA-COLA
FP7/CAI Cairo EGYPT HANDMADE
Cairo
EGYPT
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON WONDERFUL PRODUCTIONS
Beirut
LEBANON
ETTOUENSSA WRAHOM ETTOUENSSA
TUNISIE TELECOM / TUNISIE TELECOM
MINDSHARE Tunis TUNISIA ANTWORKS
Tunis
TUNISIA
DOCUMENTING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA ATELIER 216
Tunis
TUNISIA
IN THE BOARDROOM
JAGUAR MENA / XJ
MADISON ADVERTISING Dubai UNITED ARAB EMIRATES THE STUDIO
Dubai
UNITED ARAB EMIRATES
COKE STUDIO SEASON 2
COCA-COLA / COKE STUDIO
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
Silver
ARWA3 ABAYA
HENKEL / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT
MEC Dubai UNITED ARAB EMIRATES BLUE CACTUS FILMS
Dubai
UNITED ARAB EMIRATES
GT ACADEMY
NISSAN PLAYSTATION GT ACADEMY / PLAYSTATION, NISSAN SPORTS CARS
BOOMERANG Cardiff UNITED KINGDOM BOOMERANG
Cardiff
GRAND CENTRAL SOUND STUDIOS
London
UNITED KINGDOM
Bronze
A03 Best Brand or Product Integration Into a Feature Film, Existing TV Show and/or Series
MEKKI
COCA-COLA EGYPT / COCA-COLA
FP7/CAI Cairo EGYPT Bird Eye Film Production
Cairo
EGYPT
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON WONDERFUL PRODUCTIONS
Beirut
LEBANON
MAYBELLINE ARAB IDOL AND THE COLOSSAL KAJAL
L’ORÉAL MIDDLE EAST / MAYBELLINE COLOSSAL KAJAL
UM DUBAI UNITED ARAB EMIRATES
A04 Best Use or Integration of User-Generated Content
#INSTANESCAFÉ
NESTLÉ / SOLUBLE COFFEE
MINDSHARE Tunis TUNISIA
MAN AMONG MEN
GILLETTE ARABIA / GILLETTE FUSION PROGLIDE
LIVINGROOM COMMUNICATIONS Dubai UNITED ARAB EMIRATES THE TALKIES
Dubai
UNITED ARAB EMIRATES
A05 Best Use or Integration of Experiential Events
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
DESIGNED & SIGNED
ABC / BRAVE HEART FOUNDATION
MEMAC OGILVY & MATHER Beirut LEBANON ABL FILMS
Rabieh
LEBANON
Bronze
ALRABAA
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR
THE FAST
EMS. AL BAREED AL MOMTAZ / MOBTAATH SERVICE
BOLD CREATIVE BOUTIQUE Riyadh SAUDI ARABIA
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA ATELIER 216
Tunis
TUNISIA
Gold
#INSTANESCAFÉ
NESTLÉ / SOLUBLE COFFEE
MINDSHARE Tunis TUNISIA
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SPRITE CRICKET STARS - THE GAME CHANGER
THE COCA-COLA COMPANY / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
DOVE SURPRISES
UNILEVER / DOVE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES KARL EDWARDS MOTION PICTURES
Dubai
UNITED ARAB EMIRATES
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES EARDRUM AUSTRALIA
Sydney
AUSTRALIA
LVL UP
NIKE / SPORTSWEAR
JWT DUBAI UNITED ARAB EMIRATES JK58
Dubai
UNITED ARAB EMIRATES
Gold
A06 Best Use or Integration of Music
WE ONLY HAVE EACH OTHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Bronze
CRAZY FOR GOOD
COCA-COLA EGYPT / COCA-COLA
FP7/CAI Cairo EGYPT LEO MEDIA
Cairo
EGYPT
RAASUK DIVERSION
MASHROU' LEILA / MUSIC
LEO BURNETT BEIRUT LEBANON CLANDESTINO FILMS
Beirut
LEBANON
Gold
COKE STUDIO SEASON 2
COCA-COLA / COKE STUDIO
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
Silver
A07 Best Use or Integration of Offline Media Such as Print, Outdoor etc.
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR
WE NAILED IT.
SACO HARDWARE STORES / BOSCH IXO SCREW DRIVER
BOLD CREATIVE BOUTIQUE Riyadh SAUDI ARABIA FRAME STUDIO
Riyadh
SAUDI ARABIA
CAN'T BE COVERED
THE KING KHALID FOUNDATION / DOMESTIC ABUSE AWARENESS
MEMAC OGILVY & MATHER Riyadh SAUDI ARABIA
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES
Bronze
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
A09 Best Use or Integration of Digital or Social Media
WE ONLY HAVE EACH OTHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
LOVE TRANSLATOR
MUKHI SISTERS / VALENTINE'S PROMOTION
RÉPUBLIQUE Beirut LEBANON
Short List
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR
FINGERS TO DIABETES
NOVO NORDISK GULF / ACTION ON DIABETES SCREENING CAMPAIGN
AGENCY 222 Doha QATAR
Bronze
FOOD IS NOT COMPLETE WITHOUT MOUSSY
CARLSBERG / MOUSSY
JWT Jeddah SAUDI ARABIA SIGNATURE PRODUCTIONS
Beirut
LEBANON
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA ATELIER 216
Tunis
TUNISIA
Short List
SHOE LOVE TRUE LOVE
LEVEL SHOE DISTRICT / SHOE RETAIL
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES