2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Best Fictional Program, Series or Film Where a Client Has Successfully Created a Drama, Comedy or Miniseries Around a Product or Brand
SAADAT AL SULTAN
DANONE NUTRICIA EARLY LIFE NUTRITION - BEBELAC / BABY MILK
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES METRO MEDIA PRODUCTION Dubai UNITED ARAB EMIRATES
A07 Best Use or Integration of Offline Media Such as Print, Outdoor etc.
CAN'T BE COVERED
THE KING KHALID FOUNDATION / DOMESTIC ABUSE AWARENESS
MEMAC OGILVY & MATHER Riyadh SAUDI ARABIA MEMAC OGILVY & MATHER Riyadh SAUDI ARABIA
A05 Best Use or Integration of Experiential Events
ALRABAA
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR
A09 Best Use or Integration of Digital or Social Media
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR
A10 Best Integrated Content Campaign
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR
A02 Best Non-Fiction Program, Series or Film Where a Client Has Successfully Created a Reality, Documentary or Light Entertainment Show Around a Product(s) or Brand(s)
DOCUMENTING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA ATELIER 216 Tunis TUNISIA
A03 Best Brand or Product Integration Into a Feature Film, Existing TV Show and/or Series
MAYBELLINE ARAB IDOL AND THE COLOSSAL KAJAL
L’ORÉAL MIDDLE EAST / MAYBELLINE COLOSSAL KAJAL
UM DUBAI UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
A04 Best Use or Integration of User-Generated Content
MAN AMONG MEN
GILLETTE ARABIA / GILLETTE FUSION PROGLIDE
LIVINGROOM COMMUNICATIONS Dubai UNITED ARAB EMIRATES THE TALKIES Dubai UNITED ARAB EMIRATES
A06 Best Use or Integration of Music
WE ONLY HAVE EACH OTHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Bronze
A05 Best Use or Integration of Experiential Events
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA ATELIER 216 Tunis TUNISIA
Gold
A02 Best Non-Fiction Program, Series or Film Where a Client Has Successfully Created a Reality, Documentary or Light Entertainment Show Around a Product(s) or Brand(s)
GT ACADEMY
NISSAN PLAYSTATION GT ACADEMY / PLAYSTATION, NISSAN SPORTS CARS
BOOMERANG Cardiff UNITED KINGDOM BOOMERANG Cardiff / GRAND CENTRAL SOUND STUDIOS London UNITED KINGDOM
Bronze
A06 Best Use or Integration of Music
COKE STUDIO SEASON 2
COCA-COLA / COKE STUDIO
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA Dubai UNITED ARAB EMIRATES
Silver
A04 Best Use or Integration of User-Generated Content
#INSTANESCAFÉ
NESTLÉ / SOLUBLE COFFEE
MINDSHARE Tunis TUNISIA
A09 Best Use or Integration of Digital or Social Media
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA ATELIER 216 Tunis TUNISIA
Short List
A03 Best Brand or Product Integration Into a Feature Film, Existing TV Show and/or Series
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON WONDERFUL PRODUCTIONS Beirut LEBANON
A01 Best Fictional Program, Series or Film Where a Client Has Successfully Created a Drama, Comedy or Miniseries Around a Product or Brand
YALLA NEKAMEL LAMETNA
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES ASAP Cairo EGYPT
A07 Best Use or Integration of Offline Media Such as Print, Outdoor etc.
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR
A10 Best Integrated Content Campaign
THE G2 LAB
LG ELECTRONICS / MOBILE PHONE
ARENA MIDDLE EAST Dubai UNITED ARAB EMIRATES MBC GROUP Dubai UNITED ARAB EMIRATES
A05 Best Use or Integration of Experiential Events
THE FAST
EMS. AL BAREED AL MOMTAZ / MOBTAATH SERVICE
BOLD CREATIVE BOUTIQUE Riyadh SAUDI ARABIA
A07 Best Use or Integration of Offline Media Such as Print, Outdoor etc.
WE NAILED IT.
SACO HARDWARE STORES / BOSCH IXO SCREW DRIVER
BOLD CREATIVE BOUTIQUE Riyadh SAUDI ARABIA FRAME STUDIO Riyadh SAUDI ARABIA
A10 Best Integrated Content Campaign
WOJOOH JAMALEK
CHALHOUB GROUP RETAIL / FACES BEAUTY STORE
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
A02 Best Non-Fiction Program, Series or Film Where a Client Has Successfully Created a Reality, Documentary or Light Entertainment Show Around a Product(s) or Brand(s)
IN THE BOARDROOM
JAGUAR MENA / XJ
MADISON ADVERTISING Dubai UNITED ARAB EMIRATES THE STUDIO Dubai UNITED ARAB EMIRATES
A01 Best Fictional Program, Series or Film Where a Client Has Successfully Created a Drama, Comedy or Miniseries Around a Product or Brand
HAKAWATI
McDONALD’S / McDONALD'S RAMADAN
OMD Dubai UNITED ARAB EMIRATES STOKED Beirut LEBANON
A03 Best Brand or Product Integration Into a Feature Film, Existing TV Show and/or Series
MEKKI
COCA-COLA EGYPT / COCA-COLA
FP7/CAI Cairo EGYPT Bird Eye Film Production Cairo EGYPT
A09 Best Use or Integration of Digital or Social Media
FINGERS TO DIABETES
NOVO NORDISK GULF / ACTION ON DIABETES SCREENING CAMPAIGN
AGENCY 222 Doha QATAR
Bronze
A06 Best Use or Integration of Music
RAASUK DIVERSION
MASHROU' LEILA / MUSIC
LEO BURNETT BEIRUT LEBANON CLANDESTINO FILMS Beirut LEBANON
Gold
A05 Best Use or Integration of Experiential Events
DESIGNED & SIGNED
ABC / BRAVE HEART FOUNDATION
MEMAC OGILVY & MATHER Beirut LEBANON ABL FILMS Rabieh LEBANON
Bronze
A06 Best Use or Integration of Music
CRAZY FOR GOOD
COCA-COLA EGYPT / COCA-COLA
FP7/CAI Cairo EGYPT LEO MEDIA Cairo EGYPT
A07 Best Use or Integration of Offline Media Such as Print, Outdoor etc.
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES
Bronze
A02 Best Non-Fiction Program, Series or Film Where a Client Has Successfully Created a Reality, Documentary or Light Entertainment Show Around a Product(s) or Brand(s)
ARWA3 ABAYA
HENKEL / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES OMD FUSE Dubai UNITED ARAB EMIRATES
A01 Best Fictional Program, Series or Film Where a Client Has Successfully Created a Drama, Comedy or Miniseries Around a Product or Brand
WHERE TO?/3ALA FEIN?
DUBIZZLE / CLASSIFIEDS WEBSITE
FLAMINGHEAD @DUBIZZLE Dubai Media City UNITED ARAB EMIRATES ASHOUB MOVIES Cairo EGYPT
A09 Best Use or Integration of Digital or Social Media
SHOE LOVE TRUE LOVE
LEVEL SHOE DISTRICT / SHOE RETAIL
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES
A10 Best Integrated Content Campaign
WE ONLY HAVE EACH OTHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
A09 Best Use or Integration of Digital or Social Media
WE ONLY HAVE EACH OTHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
A01 Best Fictional Program, Series or Film Where a Client Has Successfully Created a Drama, Comedy or Miniseries Around a Product or Brand
SWIMMING MANGO
NESTLÉ / DOLCECA
JWT CAIRO EGYPT THE PRODUCERS Cairo EGYPT
A10 Best Integrated Content Campaign
DESIGNED & SIGNED
ABC / BRAVE HEART FOUNDATION
MEMAC OGILVY & MATHER Beirut LEBANON ABL FILMS Rabieh LEBANON
A07 Best Use or Integration of Offline Media Such as Print, Outdoor etc.
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
A05 Best Use or Integration of Experiential Events
LVL UP
NIKE / SPORTSWEAR
JWT DUBAI UNITED ARAB EMIRATES JK58 Dubai UNITED ARAB EMIRATES
Gold
A02 Best Non-Fiction Program, Series or Film Where a Client Has Successfully Created a Reality, Documentary or Light Entertainment Show Around a Product(s) or Brand(s)
COKE STUDIO SEASON 2
COCA-COLA / COKE STUDIO
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA Dubai UNITED ARAB EMIRATES
Silver
A09 Best Use or Integration of Digital or Social Media
DR. ATEF RASMY PRESCRIPTION
DUBIZZLE / CLASSIFIEDS WEBSITE
DUBIZZLE Dubai UNITED ARAB EMIRATES DUBIZZLE Dubai UNITED ARAB EMIRATES
Silver
A07 Best Use or Integration of Offline Media Such as Print, Outdoor etc.
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
A02 Best Non-Fiction Program, Series or Film Where a Client Has Successfully Created a Reality, Documentary or Light Entertainment Show Around a Product(s) or Brand(s)
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT
MEC Dubai UNITED ARAB EMIRATES BLUE CACTUS FILMS Dubai UNITED ARAB EMIRATES
A10 Best Integrated Content Campaign
ARWA3 ABAYA
HENKEL / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES OMD FUSE Dubai UNITED ARAB EMIRATES
A01 Best Fictional Program, Series or Film Where a Client Has Successfully Created a Drama, Comedy or Miniseries Around a Product or Brand
ADHAM'S MOM
VODAFONE / CALL TONE SERVICE
JWT CAIRO EGYPT FILM CLINIC Cairo EGYPT
A05 Best Use or Integration of Experiential Events
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES EARDRUM AUSTRALIA Sydney AUSTRALIA
A02 Best Non-Fiction Program, Series or Film Where a Client Has Successfully Created a Reality, Documentary or Light Entertainment Show Around a Product(s) or Brand(s)
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON WONDERFUL PRODUCTIONS Beirut LEBANON
A05 Best Use or Integration of Experiential Events
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
A09 Best Use or Integration of Digital or Social Media
LOVE TRANSLATOR
MUKHI SISTERS / VALENTINE'S PROMOTION
RÉPUBLIQUE Beirut LEBANON
Short List
A10 Best Integrated Content Campaign
HAKAWATI
McDONALD’S / McDONALD'S RAMADAN
OMD Dubai UNITED ARAB EMIRATES STOKED Beirut LEBANON
A01 Best Fictional Program, Series or Film Where a Client Has Successfully Created a Drama, Comedy or Miniseries Around a Product or Brand
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES BEIRUT WORKS / FILMWORKS Dubai LEBANON / UNITED ARAB EMIRATES
Silver