2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Best Fictional Program, Series or Film Where a Client Has Successfully Created a Drama, Comedy or Miniseries Around a Product or Brand
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES BEIRUT WORKS / FILMWORKS Dubai LEBANON / UNITED ARAB EMIRATES
Silver
A02 Best Non-Fiction Program, Series or Film Where a Client Has Successfully Created a Reality, Documentary or Light Entertainment Show Around a Product(s) or Brand(s)
GT ACADEMY
NISSAN PLAYSTATION GT ACADEMY / PLAYSTATION, NISSAN SPORTS CARS
BOOMERANG Cardiff UNITED KINGDOM BOOMERANG Cardiff / GRAND CENTRAL SOUND STUDIOS London UNITED KINGDOM
Bronze
COKE STUDIO SEASON 2
COCA-COLA / COKE STUDIO
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA Dubai UNITED ARAB EMIRATES
Silver
A05 Best Use or Integration of Experiential Events
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA ATELIER 216 Tunis TUNISIA
Gold
DESIGNED & SIGNED
ABC / BRAVE HEART FOUNDATION
MEMAC OGILVY & MATHER Beirut LEBANON ABL FILMS Rabieh LEBANON
Bronze
LVL UP
NIKE / SPORTSWEAR
JWT DUBAI UNITED ARAB EMIRATES JK58 Dubai UNITED ARAB EMIRATES
Gold
A06 Best Use or Integration of Music
WE ONLY HAVE EACH OTHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Bronze
COKE STUDIO SEASON 2
COCA-COLA / COKE STUDIO
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA Dubai UNITED ARAB EMIRATES
Silver
RAASUK DIVERSION
MASHROU' LEILA / MUSIC
LEO BURNETT BEIRUT LEBANON CLANDESTINO FILMS Beirut LEBANON
Gold
A07 Best Use or Integration of Offline Media Such as Print, Outdoor etc.
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES
Bronze
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
A09 Best Use or Integration of Digital or Social Media
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA ATELIER 216 Tunis TUNISIA
Short List
FINGERS TO DIABETES
NOVO NORDISK GULF / ACTION ON DIABETES SCREENING CAMPAIGN
AGENCY 222 Doha QATAR
Bronze
DR. ATEF RASMY PRESCRIPTION
DUBIZZLE / CLASSIFIEDS WEBSITE
DUBIZZLE Dubai UNITED ARAB EMIRATES DUBIZZLE Dubai UNITED ARAB EMIRATES
Silver
LOVE TRANSLATOR
MUKHI SISTERS / VALENTINE'S PROMOTION
RÉPUBLIQUE Beirut LEBANON
Short List
A10 Best Integrated Content Campaign
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT
MEC Dubai UNITED ARAB EMIRATES BLUE CACTUS FILMS Dubai UNITED ARAB EMIRATES
Bronze
RAASUK DIVERSION
MASHROU' LEILA / MUSIC
LEO BURNETT BEIRUT LEBANON CLANDESTINO FILMS Beirut LEBANON
Short List
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver