2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B02 CONSUMER PRODUCTS & SERVICES
ASHA MAN CAMPAIGN
NOKIA EGYPT / NOKIA ASHA QWERTY RANGE
JWT CAIRO EGYPT
12PT CAMPAIGN
VODAFONE EGYPT / LIMITED TIME TARIFF 12PT PER MINUTE
JWT CAIRO EGYPT
PEPSI ARABIA TV
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES
VODAFONE FAKKA
VODAFONE EGYPT / MICRO RECHARGE CARDS
JWT CAIRO EGYPT
Grand Prix
THE LAND ROVER ESCAPE KEY
LAND ROVER / LAND ROVER LR4
Y&R DUBAI UNITED ARAB EMIRATES
SAMSUNG JOIN THE MOTION
SAMSUNG / SMART TV
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
HAPPINESS HEROES
BEL GROUP / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
FEEDING FRENZY
ALOHA TUNA / TINNED TUNA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
RETHINK YOUR ROUTINE
FITWORX / FITNESS EQUIPMENT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE SMALLEST IKEA STORE IN THE WORLD
IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE INTERACTIVE PRINT AD
RSA / PERSONAL MOTOR INSURANCE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SHOCK TREATMENT
UNILEVER / DOVE HAIR THERAPY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
LIPTON DIP N WIN
UNILEVER / LIPTON YELLOW LABEL AND LIPTON CLEAR GREEN
TRACYLOCKE Dubai UNITED ARAB EMIRATES
Short List
CAKESPIRATION
SWEET LANE / CAKE SHOP
Y&R DUBAI UNITED ARAB EMIRATES
NAWRAS PIGGYBACKING
NAWRAS / WIFI
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
SUPERMARKET TRAY MESSAGING
GLOBAL EXPORT CO. / DIAMOND ALUMINUM FOIL
Y&R DUBAI UNITED ARAB EMIRATES
FAYROUZ AROMA
AHRAM BEVERAGES COMPANY / FAYROUZ
JWT CAIRO EGYPT
TOUCH - MY PLAN
TOUCH / TOUCH
JWT BEIRUT LEBANON
Short List
TOUCH RE-LAUNCH
TOUCH / TOUCH
JWT BEIRUT LEBANON
LEVITATING THE MOVIES
GLOBAL EXPORT CO. / AMERICAN GARDEN POPCORN
Y&R DUBAI UNITED ARAB EMIRATES
MR. MOTI-WEIGHT
AZIZ HMEID / WEIGHT LOSS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
BEND, LIFT & FOLD FOR A REWARD
SEPIDEH / PRIVATE PILATES CLASSES
WUNDERMAN DUBAI UNITED ARAB EMIRATES
B03 BUSINESS PRODUCTS & SERVICES
LEO BURNETT JORDAN FTOOR TIME ANNOUNCER
LEO BURNETT JORDAN / RAMADAN GREETING
LEO BURNETT JORDAN Amman JORDAN
B04 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
EVERY HUG COUNTS!
KIMBERLY CLARK / HUGGIES DIAPERS
MEMAC OGILVY & MATHER Beirut LEBANON
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON
RAMADAN PLATE
AL-BERR CHARITABLE ASSOCIATION / AL-BERR CHARITABLE ASSOCIATION
FP7/RUH Riyadh SAUDI ARABIA
BOOKENDS
KINOKUNIYA / KINOKUNIYA
JWT Dubai UNITED ARAB EMIRATES
Bronze
A DONATION TRANSFORMATION
CHILDREN’S CANCER CENTER OF LEBANON / CANCER TREATMENT CENTER
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
CHILDREN CAN'T PERFORM MIRACLES
CHILDREN’S CANCER CENTER OF LEBANON / CANCER TREATMENT CENTER
LEO BURNETT BEIRUT LEBANON
RESCUE RADIO
SAWA MNINJAH / SAWA MNINJAH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
CONVERSATIONS
ALSERKAL AVENUE /AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES
THE PROMISE
PROCTER & GAMBLE / BREAST CANCER AWARENESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
C01 INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION
SAWA 10 YEARS ANNIVERSARY
SAUDI TELECOM COMPANY / SAWA PREPAID CARD
Bridges Activation Jeddah SAUDI ARABIA
SUBWAY BODY BUILDERS
SUBWAY RESTAURANTS (SHAMEL FOOD COMPANY) / SUBWAY RESTAURANTS
MEDIACOM Dubai UNITED ARAB EMIRATES
CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
Short List
ONCE UPON A MONTH...
KIMBERLY CLARK / KOTEX
MEMAC OGILVY & MATHER Beirut LEBANON
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
COLGATE OPTIC WHITE
COLGATE- PALMOLIVE ARABIA / TOOTHPASTE
MEC Dubai UNITED ARAB EMIRATES
BEBELAC - 2 HEARTS 1 WISH
NUTRICIA MIDDLEEAST / BABYFOOD
MEC Dubai UNITED ARAB EMIRATES
BOOKENDS
KINOKUNIYA / KINOKUNIYA
JWT Dubai UNITED ARAB EMIRATES
Short List
CANVAS:COLLECTIVE
SAMSUNG / GALAXY NOTE
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
SAY IT LIKE BOND
SONY / XPERIA ION
FP7/DXB Dubai UNITED ARAB EMIRATES
FILM PERSONALITY TEST
THE DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
PEPSI ARABIA TV
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES
GET CRAZY WITH FANTA NEW TASTE
THE COCA-COLA COMPANY / FANTA
FP7/CAS Casablanca MOROCCO
HAPPINESS HEROES
BEL GROUP / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
CHILDREN CAN'T PERFORM MIRACLES
CHILDREN’S CANCER CENTER OF LEBANON / CANCER TREATMENT CENTER
LEO BURNETT BEIRUT LEBANON
LIPTON DIP N WIN
UNILEVER / LIPTON YELLOW LABEL & LIPTON CLEAR GREEN
TRACYLOCKE Dubai UNITED ARAB EMIRATES