2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 EVENT & FIELD MARKETING
TROLLEY TEST DRIVE
NISSAN MIDDLE EAST / AROUND VIEW MONITOR
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
EA - SIZE MATTERS!
ELECTRONIC ARTS / EA FIFA 2013
MEDIACOM Dubai UNITED ARAB EMIRATES
SUBWAY BODY BUILDERS
SUBWAY RESTAURANTS (SHAMEL FOOD COMPANY) / SUBWAY RESTAURANTS
MEDIACOM Dubai UNITED ARAB EMIRATES
SHARING THE GOODNESS OF MILK
FRIESLANDCAMPINA / RAINBOW MILK
ZENITHMEDIA Dubai UNITED ARAB EMIRATES
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON
ROOT DOWN IN EL-GOUNA
ORASCOM DEVELOPMENT / REAL ESTATE
FP7 / CAI EGYPT
ABU DHABI GRAND PRIX ACTIVATION
ABU DHABI MOTORSPORTS MANAGEMENT / FORMULA 1
UM Abu Dhabi UNITED ARAB EMIRATES
COKE STUDIO: INTERACTIVE HOLOGRAM CONCERTS
COCA-COLA MIDDLE EAST / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
AWESOME TRAVELING MACHINE
EMIRATES NBD / ATMS
FP7/DXB Dubai UNITED ARAB EMIRATES
PROPHET
QTEL (QATAR TELECOM) / QTEL
LEO BURNETT QATAR Doha QATAR
HAPPINESS HEROES
BEL GROUP / PICON SPREADABLE CHEESE / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
CHILDREN CAN'T PERFORM MIRACLES
CHILDREN’S CANCER CENTER OF LEBANON / CANCER TREATMENT CENTER
LEO BURNETT BEIRUT LEBANON
WORLD'S FIRST TASTE-ABLE PRINT AD
THE COCA-COLA COMPANY / FANTA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
GULF NEWS FUN DRIVE FLYER
TOYOTA / TOYOTA OFF-ROAD RANGE
GMASCO MARKETING COMMUNICATIONS Dubai UNITED ARAB EMIRATES
CAKESPIRATION
SWEET LANE / CAKE SHOP
Y&R DUBAI UNITED ARAB EMIRATES
FAYROUZ AROMA
AHRAM BEVERAGES COMPANY / FAYROUZ
JWT CAIRO EGYPT
LEVITATING THE MOVIES
GLOBAL EXPORT CO. / AMERICAN GARDEN POPCORN
Y&R DUBAI UNITED ARAB EMIRATES
CHAI WALLAH SPOTTED IN DUBAI
UNILEVER / BROOKE BOND RED LABEL TEA
WUNDERMAN DUBAI UNITED ARAB EMIRATES
CONVERSATIONS
ALSERKAL AVENUE /AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES
Bronze
MAN TALK CHALLENGE WITH CAPTAIN REDA
AHRAM BEVERAGES COMPANY / BIRELL
JWT CAIRO EGYPT
Silver
SAY IT LIKE BOND
SONY / XPERIA ION
FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
A02 NEW PRODUCT LAUNCH/RE-LAUNCH
TRIDENT TIMENATOR
KRAFT / NEW PRODUCT LAUNCH
JWT CAIRO EGYPT
FILM PERSONALITY TEST
THE DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON
Short List
CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
Short List
FLAVOR ME
PEPSICO / LAY'S
IMPACT BBDO Jeddah SAUDI ARABIA
212 VIP ARE YOU ON THE LIST?
CAROLINA HERRERA / 212 VIP
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES
#MARCTHEDOT
COTY / WOMEN FRAGRANCE
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES
TOUCH RE-LAUNCH
TOUCH / TOUCH
JWT BEIRUT LEBANON
THE LAND ROVER ESCAPE KEY
LAND ROVER / LAND ROVER LR4
Y&R DUBAI UNITED ARAB EMIRATES
SAMSUNG JOIN THE MOTION
SAMSUNG / SMART TV
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
SHOCK TREATMENT
UNILEVER / DOVE HAIR THERAPY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A03 MERCHANDISING/IN-STORE MARKETING & POINT OF PURCHASE DISPLAYS
FEEDING FRENZY
ALOHA TUNA / ALOHA TINNED TUNA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
HEINEKEN UPSIDE DOWN BAR
SIROCCO / HEINEKEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
VODAFONE FAKKA
VODAFONE EGYPT / MICRO RECHARGE CARDS
JWT CAIRO EGYPT
Short List
THE ART OF TAILORING
EJJEH & SONS / BESPOKE TAILORING
RÉPUBLIQUE Beirut LEBANON
Short List
BOOKENDS
KINOKUNIYA / KINOKUNIYA
JWT Dubai UNITED ARAB EMIRATES
Silver
BRING A SMILE
CLOROX COMPANY / GLAD
DDB DUBAI UNITED ARAB EMIRATES
Gold
A04 USE OF DIGITAL IN A PROMOTIONAL CAMPAIGN
LIPTON DIP N WIN
UNILEVER / LIPTON YELLOW LABEL & LIPTON CLEAR GREEN
TRACYLOCKE Dubai UNITED ARAB EMIRATES
THE BLACKBERRY SOCIAL CHALLENGE
TOUCH / TOUCH
JWT BEIRUT LEBANON
SCROLLATHON PROMOTION
VOLKSWAGEN / SCIROCCO R
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MINI JOHN COOPER WORKS VIDEO PROJECTION GAME
MINI MIDDLE EAST / MINI JOHN COOPER WORKS
PLAN.NET MIDDLE EAST Dubai UNITED ARAB EMIRATES
HSBC CAR LOAN
HSBC / BANK
JWT Dubai UNITED ARAB EMIRATES
THE SMALLEST IKEA STORE IN THE WORLD
IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE INTERACTIVE PRINT AD
RSA / PERSONAL MOTOR INSURANCE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SIDELINE CONVERSION
SIROCCO / HEINEKEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SUPPORT SCHOOLS WITH SAMSUNG
SAMSUNG ELECTRONICS / HOPE FOR CHILDREN
LEO BURNETT JORDAN Amman JORDAN
Short List