2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A01 EVENT & FIELD MARKETING
TROLLEY TEST DRIVE
NISSAN MIDDLE EAST / AROUND VIEW MONITOR
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
A04 USE OF DIGITAL IN A PROMOTIONAL CAMPAIGN
DUBAI WATER BASH
DUBAI EVENTS & PROMOTIONS ESTABLISHMENT / EVENTS
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
B02 CONSUMER PRODUCTS & SERVICES
LACOSTE ROUGE L.12.12 MIDDLE EAST LAUNCH
LACOSTE / LACOSTE PERFUME
FLC Dubai UNITED ARAB EMIRATES
C01 INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION
SAWA 10 YEARS ANNIVERSARY
SAUDI TELECOM COMPANY / SAWA PREPAID CARD
Bridges Activation Jeddah SAUDI ARABIA
B01 CORPORATE IMAGE & INFORMATION
#WEBUILTTHISCITY
S*UCE (PRONOUNCED SAUCE) / S*UCE
S*UCE Dubai UNITED ARAB EMIRATES
A02 NEW PRODUCT LAUNCH/RE-LAUNCH
CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
Short List
B04 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
EVERY HUG COUNTS!
KIMBERLY CLARK / HUGGIES DIAPERS
MEMAC OGILVY & MATHER Beirut LEBANON
B03 BUSINESS PRODUCTS & SERVICES
LEO BURNETT JORDAN FTOOR TIME ANNOUNCER
LEO BURNETT JORDAN / RAMADAN GREETING
LEO BURNETT JORDAN Amman JORDAN
A03 MERCHANDISING/IN-STORE MARKETING & POINT OF PURCHASE DISPLAYS
BOOKENDS
KINOKUNIYA / KINOKUNIYA
JWT Dubai UNITED ARAB EMIRATES
Silver
B04 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON
A03 MERCHANDISING/IN-STORE MARKETING & POINT OF PURCHASE DISPLAYS
THE ART OF TAILORING
EJJEH & SONS / BESPOKE TAILORING
RÉPUBLIQUE Beirut LEBANON
Short List
A02 NEW PRODUCT LAUNCH/RE-LAUNCH
FLAVOR ME
PEPSICO / LAY'S
IMPACT BBDO Jeddah SAUDI ARABIA
B01 CORPORATE IMAGE & INFORMATION
HANDS FOR HYGIENE CAMPAIGN
UNILEVER - LIFEBUOY / GLOBAL HANDWASHING DAY
IRIS WORLDWIDE Dubai UNITED ARAB EMIRATES
C01 INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION
SUBWAY BODY BUILDERS
SUBWAY RESTAURANTS (SHAMEL FOOD COMPANY) / SUBWAY RESTAURANTS
MEDIACOM Dubai UNITED ARAB EMIRATES
A01 EVENT & FIELD MARKETING
EA - SIZE MATTERS!
ELECTRONIC ARTS / EA FIFA 2013
MEDIACOM Dubai UNITED ARAB EMIRATES
B02 CONSUMER PRODUCTS & SERVICES
VOX CINEMAS ACTIVATION
PROCTOR & GAMBLE / GILLETTE FUSION PROGLIDE
FLC Dubai UNITED ARAB EMIRATES
A04 USE OF DIGITAL IN A PROMOTIONAL CAMPAIGN
LIGHT RACER
ENERGIZER / ENERGIZER BATTERIES
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
CLEVER GIRL
LAMIA GOUDA / LAMIA GOUDA
OMAR HILAL Cairo EGYPT
B02 CONSUMER PRODUCTS & SERVICES
RED BULL X FIGHTERS
PROCTOR & GAMBLE / HEAD & SHOULDERS
FLC Dubai UNITED ARAB EMIRATES
A01 EVENT & FIELD MARKETING
SUBWAY BODY BUILDERS
SUBWAY RESTAURANTS (SHAMEL FOOD COMPANY) / SUBWAY RESTAURANTS
MEDIACOM Dubai UNITED ARAB EMIRATES
C01 INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION
CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
Short List
B01 CORPORATE IMAGE & INFORMATION
MOTIVATION CAMPAIGN
FP7 CAIRO / INTERNAL CAMPAIGN
FP7 / CAI EGYPT
A02 NEW PRODUCT LAUNCH/RE-LAUNCH
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON
Short List
B04 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
RAMADAN PLATE
AL-BERR CHARITABLE ASSOCIATION / AL-BERR CHARITABLE ASSOCIATION
FP7/RUH Riyadh SAUDI ARABIA
A03 MERCHANDISING/IN-STORE MARKETING & POINT OF PURCHASE DISPLAYS
VODAFONE FAKKA
VODAFONE EGYPT / MICRO RECHARGE CARDS
JWT CAIRO EGYPT
Short List
FEEDING FRENZY
ALOHA TUNA / ALOHA TINNED TUNA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B04 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
BOOKENDS
KINOKUNIYA / KINOKUNIYA
JWT Dubai UNITED ARAB EMIRATES
Bronze
A02 NEW PRODUCT LAUNCH/RE-LAUNCH
TRIDENT TIMENATOR
KRAFT / NEW PRODUCT LAUNCH
JWT CAIRO EGYPT
B01 CORPORATE IMAGE & INFORMATION
WOULD YOU END THE WORLD ?
BUZZMAN MIDDLE EAST / BUZZMAN MIDDLE EAST
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
C01 INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION
ONCE UPON A MONTH...
KIMBERLY CLARK / KOTEX
MEMAC OGILVY & MATHER Beirut LEBANON
A01 EVENT & FIELD MARKETING
SHARING THE GOODNESS OF MILK
FRIESLANDCAMPINA / RAINBOW MILK
ZENITHMEDIA Dubai UNITED ARAB EMIRATES
B02 CONSUMER PRODUCTS & SERVICES
BOSCH X-RAY
JUFFALI AUTO PARTS COMPANY / BOSCH CAR PARTS
MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA
A04 USE OF DIGITAL IN A PROMOTIONAL CAMPAIGN
MADE TO THRILL
TOYOTA MOTOR CORPORATION MIDDLE EAST / TOYOTA 86
DRIVE DENTSU Dubai UNITED ARAB EMIRATES
#WEBUILTTHISCITY
S*UCE / S*UCE
S*UCE Dubai UNITED ARAB EMIRATES
B02 CONSUMER PRODUCTS & SERVICES
EA - SIZE MATTERS!
ELECTRONIC ARTS / EA FIFA 2013
MEDIACOM Dubai UNITED ARAB EMIRATES
A01 EVENT & FIELD MARKETING
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
C01 INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
A02 NEW PRODUCT LAUNCH/RE-LAUNCH
FILM PERSONALITY TEST
THE DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
B04 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
A DONATION TRANSFORMATION
CHILDREN’S CANCER CENTER OF LEBANON / CANCER TREATMENT CENTER
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
A03 MERCHANDISING/IN-STORE MARKETING & POINT OF PURCHASE DISPLAYS
HEINEKEN UPSIDE DOWN BAR
SIROCCO / HEINEKEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B01 CORPORATE IMAGE & INFORMATION
PROPHET
QTEL (QATAR TELECOM) / QTEL
LEO BURNETT QATAR Doha QATAR
B04 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
CHILDREN CAN'T PERFORM MIRACLES
CHILDREN’S CANCER CENTER OF LEBANON / CANCER TREATMENT CENTER
LEO BURNETT BEIRUT LEBANON
A02 NEW PRODUCT LAUNCH/RE-LAUNCH
THE LAND ROVER ESCAPE KEY
LAND ROVER / LAND ROVER LR4
Y&R DUBAI UNITED ARAB EMIRATES
B01 CORPORATE IMAGE & INFORMATION
THE ORIGINAL STORY
CHÂTEAU KSARA / WINE
LEO BURNETT BEIRUT LEBANON
A01 EVENT & FIELD MARKETING
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON
C01 INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION
COLGATE OPTIC WHITE
COLGATE- PALMOLIVE ARABIA / TOOTHPASTE
MEC Dubai UNITED ARAB EMIRATES
A04 USE OF DIGITAL IN A PROMOTIONAL CAMPAIGN
CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
B02 CONSUMER PRODUCTS & SERVICES
SUBWAY BODY BUILDERS
SUBWAY RESTAURANTS (SHAMEL FOOD COMPANY) / SUBWAY RESTAURANTS
MEDIACOM Dubai UNITED ARAB EMIRATES
A03 MERCHANDISING/IN-STORE MARKETING & POINT OF PURCHASE DISPLAYS
BRING A SMILE
CLOROX COMPANY / GLAD
DDB DUBAI UNITED ARAB EMIRATES
Gold
B04 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
RESCUE RADIO
SAWA MNINJAH / SAWA MNINJAH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold