2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A01 EVENT & FIELD MARKETING
COKE STUDIO: INTERACTIVE HOLOGRAM CONCERTS
COCA-COLA MIDDLE EAST / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
SAY IT LIKE BOND
SONY / XPERIA ION
FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
CONVERSATIONS
ALSERKAL AVENUE /AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES
Bronze
MAN TALK CHALLENGE WITH CAPTAIN REDA
AHRAM BEVERAGES COMPANY / BIRELL
JWT CAIRO EGYPT
Silver
A02 NEW PRODUCT LAUNCH/RE-LAUNCH
CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
Short List
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON
Short List
A03 MERCHANDISING/IN-STORE MARKETING & POINT OF PURCHASE DISPLAYS
BOOKENDS
KINOKUNIYA / KINOKUNIYA
JWT Dubai UNITED ARAB EMIRATES
Silver
THE ART OF TAILORING
EJJEH & SONS / BESPOKE TAILORING
RÉPUBLIQUE Beirut LEBANON
Short List
VODAFONE FAKKA
VODAFONE EGYPT / MICRO RECHARGE CARDS
JWT CAIRO EGYPT
Short List
BRING A SMILE
CLOROX COMPANY / GLAD
DDB DUBAI UNITED ARAB EMIRATES
Gold
A04 USE OF DIGITAL IN A PROMOTIONAL CAMPAIGN
7 BRAVE BOTTLES INSIDE
GRAVITY BREWING / LEBANESE BREW
INTERESTING TIMES Beirut LEBANON
Short List
SUPPORT SCHOOLS WITH SAMSUNG
SAMSUNG ELECTRONICS / HOPE FOR CHILDREN
LEO BURNETT JORDAN Amman JORDAN
Short List
COKE STUDIO: INTERACTIVE HOLOGRAM CONCERTS & SOCIAL MEDIA PLAYLISTS
COCA-COLA MIDDLE EAST / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
NAWRAS PIGGYBACKING
NAWRAS / WIFI
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
THE SMALLEST IKEA STORE IN THE WORLD
IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
B01 CORPORATE IMAGE & INFORMATION
RARE SHORT FILMS. NO RERUNS
OUTBOX / INTERNATIONAL SHORT FILM FESTIVAL
LEO BURNETT BEIRUT LEBANON
Bronze
B02 CONSUMER PRODUCTS & SERVICES
DETTOL STAMPS
RECKITT BENCKISER / DETTOL LIQUID HAND WASH - SCHOOLS' PROGRAM
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
Gold
THE ART OF TAILORING
EJJEH & SONS / BESPOKE TAILORING
RÉPUBLIQUE Beirut LEBANON
Short List
AWESOME TRAVELING MACHINE
EMIRATES NBD / ATMS
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
SAY IT LIKE BOND
SONY / XPERIA ION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
VODAFONE FAKKA
VODAFONE EGYPT / MICRO RECHARGE CARDS
JWT CAIRO EGYPT
Grand Prix
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
LIPTON DIP N WIN
UNILEVER / LIPTON YELLOW LABEL AND LIPTON CLEAR GREEN
TRACYLOCKE Dubai UNITED ARAB EMIRATES
Short List
NAWRAS PIGGYBACKING
NAWRAS / WIFI
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
TOUCH - MY PLAN
TOUCH / TOUCH
JWT BEIRUT LEBANON
Short List
B04 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
BOOKENDS
KINOKUNIYA / KINOKUNIYA
JWT Dubai UNITED ARAB EMIRATES
Bronze
RESCUE RADIO
SAWA MNINJAH / SAWA MNINJAH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
C01 INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION
CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES
Short List
BOOKENDS
KINOKUNIYA / KINOKUNIYA
JWT Dubai UNITED ARAB EMIRATES
Short List
A DAY OFFLINE
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List