2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A04 USE OF DIGITAL IN A PROMOTIONAL CAMPAIGN
#MARCTHEDOT
COTY / WOMEN FRAGRANCE
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES
TRADITIONAL VS. DIGITAL
ARABAD / MAGAZINE COVER
RÉPUBLIQUE Beirut LEBANON
POWER OF IMAGINATION
RECKITT BENCKISER / DUREX CONDOMS
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
COKE STUDIO: INTERACTIVE HOLOGRAM CONCERTS & SOCIAL MEDIA PLAYLISTS
COCA-COLA MIDDLE EAST / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
INCHES TO TOGETHERNESS
SUBWAY / SUBWAY RESTAURANTS
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
ORDER LIKE AN ITALIAN
SUBWAY / SUBWAY RESTAURANTS
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
ASHA MAN CAMPAIGN
NOKIA EGYPT / NOKIA ASHA QWERTY RANGE
JWT CAIRO EGYPT
NAWRAS PIGGYBACKING
NAWRAS / WIFI
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
FILM PERSONALITY TEST
THE DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
THE BLACKBERRY SOCIAL CHALLENGE
TOUCH / TOUCH
JWT BEIRUT LEBANON
SCROLLATHON PROMOTION
VOLKSWAGEN / SCIROCCO R
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE SMALLEST IKEA STORE IN THE WORLD
IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE INTERACTIVE PRINT AD
RSA / PERSONAL MOTOR INSURANCE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SIDELINE CONVERSION
SIROCCO / HEINEKEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
LIPTON DIP N WIN
UNILEVER / LIPTON YELLOW LABEL & LIPTON CLEAR GREEN
TRACYLOCKE Dubai UNITED ARAB EMIRATES
HSBC CAR LOAN
HSBC / BANK
JWT Dubai UNITED ARAB EMIRATES
MINI JOHN COOPER WORKS VIDEO PROJECTION GAME
MINI MIDDLE EAST / MINI JOHN COOPER WORKS
PLAN.NET MIDDLE EAST Dubai UNITED ARAB EMIRATES
ENERGIZE THE JUKE
NISSAN / NISSAN JUKE
WUNDERMAN DUBAI UNITED ARAB EMIRATES
TILEBOY: FROM RETRO TO METRO!
NOKIA / MIDNIGHT DEVELOPER COMPETITION
WUNDERMAN DUBAI UNITED ARAB EMIRATES
UNIVERSITY APP CHALLENGE
NOKIA / UNIVERSITY APP CHALLENGE
WUNDERMAN DUBAI UNITED ARAB EMIRATES
B01 CORPORATE IMAGE & INFORMATION
#WEBUILTTHISCITY
S*UCE (PRONOUNCED SAUCE) / S*UCE
S*UCE Dubai UNITED ARAB EMIRATES
HANDS FOR HYGIENE CAMPAIGN
UNILEVER - LIFEBUOY / GLOBAL HANDWASHING DAY
IRIS WORLDWIDE Dubai UNITED ARAB EMIRATES
MOTIVATION CAMPAIGN
FP7 CAIRO / INTERNAL CAMPAIGN
FP7 / CAI EGYPT
WOULD YOU END THE WORLD ?
BUZZMAN MIDDLE EAST / BUZZMAN MIDDLE EAST
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
PROPHET
QTEL (QATAR TELECOM) / QTEL
LEO BURNETT QATAR Doha QATAR
THE ORIGINAL STORY
CHÂTEAU KSARA / WINE
LEO BURNETT BEIRUT LEBANON
RARE SHORT FILMS. NO RERUNS
OUTBOX / INTERNATIONAL SHORT FILM FESTIVAL
LEO BURNETT BEIRUT LEBANON
Bronze
BRING A SMILE
CLOROX COMPANY / GLAD
DDB DUBAI UNITED ARAB EMIRATES
A DAY OFFLINE
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
B02 CONSUMER PRODUCTS & SERVICES
LACOSTE ROUGE L.12.12 MIDDLE EAST LAUNCH
LACOSTE / LACOSTE PERFUME
FLC Dubai UNITED ARAB EMIRATES
VOX CINEMAS ACTIVATION
PROCTOR & GAMBLE / GILLETTE FUSION PROGLIDE
FLC Dubai UNITED ARAB EMIRATES
RED BULL X FIGHTERS
PROCTOR & GAMBLE / HEAD & SHOULDERS
FLC Dubai UNITED ARAB EMIRATES
BOSCH X-RAY
JUFFALI AUTO PARTS COMPANY / BOSCH CAR PARTS
MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA
EA - SIZE MATTERS!
ELECTRONIC ARTS / EA FIFA 2013
MEDIACOM Dubai UNITED ARAB EMIRATES
SUBWAY BODY BUILDERS
SUBWAY RESTAURANTS (SHAMEL FOOD COMPANY) / SUBWAY RESTAURANTS
MEDIACOM Dubai UNITED ARAB EMIRATES
KABBIR DEMAGHAK
PEPSICO / 7UP
OMD Dubai UNITED ARAB EMIRATES
FLAVOR ME
PEPSICO / LAY'S
IMPACT BBDO Jeddah SAUDI ARABIA
SUMMER TRAVEL
VISA MIDDLE EAST / CREDIT CARD
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
MONEY FLYERS
BATELCO / SMS CHALLENGE
O2 MARKETING COMMUNICATIONS Manama BAHRAIN
7 BRAVE BOTTLES INSDIE
GRAVITY BREWING / LEBANESE BREW
INTERESTING TIMES Beirut LEBANON
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
THE GOODNEWS NEWSPAPER
MBTE / RETAIL STORE FOR CAR PAINT PRODUCTS
FP7/RUH Riyadh SAUDI ARABIA
DETTOL STAMPS
RECKITT BENCKISER / DETTOL LIQUID HAND WASH - SCHOOLS' PROGRAM
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
Gold
THE ART OF TAILORING
EJJEH & SONS / BESPOKE TAILORING
RÉPUBLIQUE Beirut LEBANON
Short List
COKE STUDIO: SINGING TOGETHER WITH THE WORLD
COCA-COLA MIDDLE EAST / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
AWESOME TRAVELING MACHINE
EMIRATES NBD / ATMS
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
SAY IT LIKE BOND
SONY / XPERIA ION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
INCHES TO TOGETHERNESS
SUBWAY / SUBWAY RESTAURANTS
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
TRIDENT GAME
KRAFT / WHITE SPREADABLE CHEESE
JWT CAIRO EGYPT