2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Country PR Country Award
A01 BEST USE OF DIGITAL PR
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
A02 BEST USE OF SOCIAL MEDIA
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI Beirut LEBANON
Grand Prix
A DAY OFFLINE
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI / ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
Silver
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON HORIZON DRAFTFCB Beirut / HORIZON DRAFTFCB Dubai LEBANON / UNITED ARAB EMIRATES
Gold
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut / LBCI Beirut LEBANON
Bronze
COKE STUDIO: INTERACTIVE HOLOGRAM CONCERTS
COCA-COLA MIDDLE EAST / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
SAY IT LIKE BOND
SONY / XPERIA ION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A05 BEST LAUNCH OR RE-LAUNCH
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut / LBCI Beirut LEBANON
Short List
B01 CONSUMER PRODUCTS
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR Dubai UNITED ARAB EMIRATES
Short List
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
B03 CORPORATE REPUTATION
#WEBUILTTHISCITY
S*UCE / S*UCE
S*UCE Dubai UNITED ARAB EMIRATES S*UCE Dubai UNITED ARAB EMIRATES
Short List
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI Beirut LEBANON
Gold
A DAY OFFLINE
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI / ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
Silver
HAPPINESS HEROES
BEL GROUP / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT / LEO COMM BEIRUT LEBANON
Bronze
B04 NON-CORPORATE
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON HORIZON DRAFTFCB Beirut / HORIZON DRAFTFCB Dubai LEBANON / UNITED ARAB EMIRATES
Silver
PRESERVING THE CULTURE AND HERITAGE OF THE UAE
INTERNATIONAL FUND FOR HOUBARA CONSERVATION / CAPTIVE BREEDING AND RELEASE PROGRAMME TO CONSERVE THE HOUBARA BUSTARD
IMPACT PORTER NOVELLI Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI Dubai UNITED ARAB EMIRATES
Bronze
PROPHET
QTEL (QATAR TELECOM) / QTEL
LEO BURNETT QATAR Doha QATAR LEO BURNETT QATAR Doha / WALLIS Doha QATAR
Silver
RESCUE RADIO
SAWA MNINJAH / SAWA MNINJAH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR Dubai UNITED ARAB EMIRATES
Short List
C01 BEST INTEGRATED CAMPAIGN LED BY PR
ACT-PR
ACT FOR THE DISAPPEARED / ACT FOR THE DISAPPEARED
GREY WORLDWIDE MENA NETWORK Beirut LEBANON GREY WORLDWIDE MENA NETWORK Beirut LEBANON
Gold