2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Country PR Country Award
A04 BEST USE OF SPONSORSHIP
DJEZZY 10 YEARS
DJEZZY / FIKRA CONFERENCE
ALLEGORIE Algiers ALGERIA ALLEGORIE Algiers / SIXTY2 Algiers ALGERIA
A02 BEST USE OF SOCIAL MEDIA
#WEBUILTTHISCITY
S*UCE / S*UCE
S*UCE Dubai UNITED ARAB EMIRATES S*UCE Dubai UNITED ARAB EMIRATES
B03 CORPORATE REPUTATION
#WEBUILTTHISCITY
S*UCE / S*UCE
S*UCE Dubai UNITED ARAB EMIRATES S*UCE Dubai UNITED ARAB EMIRATES
Short List
A01 BEST USE OF DIGITAL PR
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA LEO BURNETT Jeddah SAUDI ARABIA
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA LEO BURNETT Jeddah SAUDI ARABIA
C01 BEST INTEGRATED CAMPAIGN LED BY PR
MUBADALA 10TH ANNIVERSARY INTEGRATED CAMPAIGN
MUBADALA / ANNIVERSARY INTEGRATED CAMPAIGN
MUBADALA Abu Dhabi UNITED ARAB EMIRATES EDELMAN Abu Dhabi UNITED ARAB EMIRATES
A05 BEST LAUNCH OR RE-LAUNCH
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut / LBCI Beirut LEBANON
Short List
B02 CONSUMER SERVICES
PROJECT ANKH
EGYPT TOURIST AUTHORITY / EGYPT
JWT CAIRO EGYPT POWERBROKER PUBLIC RELATIONS Frankfurt GERMANY
B01 CONSUMER PRODUCTS
MAXIBON'S BIG BITE
NESTLÉ EGYPT / MAXIBON
JWT CAIRO EGYPT JWT CAIRO EGYPT
A06 BEST USE OF MEDIA RELATIONS
CHILDREN CAN'T PERFORM MIRACLES
CHILDREN’S CANCER CENTER OF LEBANON / CANCER TREATMENT CENTER
LEO BURNETT BEIRUT LEBANON LEO COMM BEIRUT LEBANON
B04 NON-CORPORATE
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON HORIZON DRAFTFCB Beirut / HORIZON DRAFTFCB Dubai LEBANON / UNITED ARAB EMIRATES
Silver
PRESERVING THE CULTURE AND HERITAGE OF THE UAE
INTERNATIONAL FUND FOR HOUBARA CONSERVATION / CAPTIVE BREEDING AND RELEASE PROGRAMME TO CONSERVE THE HOUBARA BUSTARD
IMPACT PORTER NOVELLI Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI Dubai UNITED ARAB EMIRATES
Bronze
C01 BEST INTEGRATED CAMPAIGN LED BY PR
ACT-PR
ACT FOR THE DISAPPEARED / ACT FOR THE DISAPPEARED
GREY WORLDWIDE MENA NETWORK Beirut LEBANON GREY WORLDWIDE MENA NETWORK Beirut LEBANON
Gold
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON HORIZON DRAFTFCB Beirut / HORIZON DRAFTFCB Dubai LEBANON / UNITED ARAB EMIRATES
Gold
A02 BEST USE OF SOCIAL MEDIA
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI Beirut LEBANON
Grand Prix
B01 CONSUMER PRODUCTS
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR Dubai UNITED ARAB EMIRATES
Short List
A05 BEST LAUNCH OR RE-LAUNCH
THE TAKE OFF OF A REGION
SYPHAX / AIRLINES
JWT TUNIS TUNISIA JWT TUNIS TUNISIA
A01 BEST USE OF DIGITAL PR
CHEYEF HALAK
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI Beirut LEBANON
B03 CORPORATE REPUTATION
HANDS FOR HYGIENE CAMPAIGN
UNILEVER - LIFEBUOY / GLOBAL HANDWASHING DAY
IRIS WORLDWIDE Dubai UNITED ARAB EMIRATES IRIS WORLDWIDE Dubai UNITED ARAB EMIRATES
A02 BEST USE OF SOCIAL MEDIA
CHEYEF HALAK
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI Beirut LEBANON
B03 CORPORATE REPUTATION
MILES FOR SMILES
GOODYEAR MIDDLE EAST / TYRES
EXTRACAKE PR Dubai UNITED ARAB EMIRATES EXTRACAKE PR Dubai UNITED ARAB EMIRATES
C01 BEST INTEGRATED CAMPAIGN LED BY PR
CHEYEF HALAK
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI Beirut LEBANON
B01 CONSUMER PRODUCTS
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut / LBCI Beirut LEBANON
Bronze
A05 BEST LAUNCH OR RE-LAUNCH
MAXIBON'S BIG BITE
NESTLÉ EGYPT / MAXIBON
JWT CAIRO EGYPT JWT CAIRO EGYPT
B02 CONSUMER SERVICES
TOUCH RE-LAUNCH
TOUCH / TOUCH
JWT BEIRUT LEBANON JWT BEIRUT LEBANON
A01 BEST USE OF DIGITAL PR
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
B04 NON-CORPORATE
PROPHET
QTEL (QATAR TELECOM) / QTEL
LEO BURNETT QATAR Doha QATAR LEO BURNETT QATAR Doha / WALLIS Doha QATAR
Silver
B03 CORPORATE REPUTATION
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI Beirut LEBANON
Gold
A05 BEST LAUNCH OR RE-LAUNCH
TOUCH RE-LAUNCH
TOUCH / TOUCH
JWT BEIRUT LEBANON JWT BEIRUT LEBANON
B04 NON-CORPORATE
RESCUE RADIO
SAWA MNINJAH / SAWA MNINJAH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR Dubai UNITED ARAB EMIRATES
Short List
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
THE TAKE OFF OF A REGION
SYPHAX / AIRLINES
JWT TUNIS TUNISIA JWT TUNIS TUNISIA
A02 BEST USE OF SOCIAL MEDIA
COKE STUDIO: INTERACTIVE HOLOGRAM CONCERTS & SOCIAL MEDIA PLAYLISTS
COCA-COLA MIDDLE EAST / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
INCHES TO TOGETHERNESS
SUBWAY / SUBWAY RESTAURANTS
MOMENTUM MENA Dubai UNITED ARAB EMIRATES MOMENTUM MENA Dubai UNITED ARAB EMIRATES
B03 CORPORATE REPUTATION
VODAFONE FACEBOOK
VODAFONE / VODAFONE
JWT CAIRO EGYPT JWT CAIRO EGYPT
A05 BEST LAUNCH OR RE-LAUNCH
BMW 3 & 6 SERIES LAUNCH
BASSOUL HENEINE / BMW
SPIRIT Beirut LEBANON SPIRIT Beirut LEBANON
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
COKE STUDIO: INTERACTIVE HOLOGRAM CONCERTS
COCA-COLA MIDDLE EAST / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
SAY IT LIKE BOND
SONY / XPERIA ION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A02 BEST USE OF SOCIAL MEDIA
LIVE STREAMING EGYPT
EGYPT TOURIST AUTHORITY / EGYPT
JWT CAIRO EGYPT JWT CAIRO EGYPT
B03 CORPORATE REPUTATION
A DAY OFFLINE
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI / ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
Silver
A02 BEST USE OF SOCIAL MEDIA
VODAFONE FACEBOOK
VODAFONE / VODAFONE
JWT CAIRO EGYPT JWT CAIRO EGYPT
B03 CORPORATE REPUTATION
HAPPINESS HEROES
BEL GROUP / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT / LEO COMM BEIRUT LEBANON
Bronze
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
THE PROMISE
PROCTER & GAMBLE / BREAST CANCER AWARENESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
CHILDREN CAN'T PERFORM MIRACLES
CHILDREN’S CANCER CENTER OF LEBANON / CANCER TREATMENT CENTER
LEO BURNETT BEIRUT LEBANON LEO COMM BEIRUT LEBANON
A02 BEST USE OF SOCIAL MEDIA
A DAY OFFLINE
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI / ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
Silver
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
HAPPINESS HEROES
BEL GROUP / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT / LEO COMM BEIRUT LEBANON
A02 BEST USE OF SOCIAL MEDIA
THE BLACKBERRY SOCIAL CHALLENGE
TOUCH / TOUCH
JWT BEIRUT LEBANON JWT BEIRUT LEBANON
CREST SPREAD THE SMILE
PROCTER & GAMBLE / CREST
LEO BURNETT BEIRUT LEBANON LEO COMM BEIRUT LEBANON
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR Dubai UNITED ARAB EMIRATES