|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
PR
|
Location
|
Award
|
|
A01 BEST USE OF DIGITAL PR
|
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
A02 BEST USE OF SOCIAL MEDIA
|
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S |
IMPACT BBDO Beirut |
LEBANON |
IMPACT PORTER NOVELLI
Beirut
|
LEBANON
|
Grand Prix
|
A DAY OFFLINE
McDONALD'S / McDONALD'S |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
ASDA'A BURSON-MARSTELLER
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
|
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA |
HORIZON DRAFTFCB Beirut |
LEBANON |
|
|
Gold
|
SAY IT LIKE BOND
SONY / XPERIA ION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA |
IMPACT BBDO Beirut |
LEBANON |
|
|
Bronze
|
COKE STUDIO: INTERACTIVE HOLOGRAM CONCERTS
COCA-COLA MIDDLE EAST / COCA-COLA |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
A05 BEST LAUNCH OR RE-LAUNCH
|
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA |
IMPACT BBDO Beirut |
LEBANON |
|
|
Short List |
|
B01 CONSUMER PRODUCTS
|
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
MEMAC OGILVY PR
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
B03 CORPORATE REPUTATION
|
HAPPINESS HEROES
BEL GROUP / PICON SPREADABLE CHEESE |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Bronze
|
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S |
IMPACT BBDO Beirut |
LEBANON |
IMPACT PORTER NOVELLI
Beirut
|
LEBANON
|
Gold
|
A DAY OFFLINE
McDONALD'S / McDONALD'S |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
ASDA'A BURSON-MARSTELLER
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
#WEBUILTTHISCITY
S*UCE / S*UCE |
S*UCE Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B04 NON-CORPORATE
|
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA |
HORIZON DRAFTFCB Beirut |
LEBANON |
|
|
Silver
|
RESCUE RADIO
SAWA MNINJAH / SAWA MNINJAH |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
MEMAC OGILVY PR
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
PROPHET
QTEL (QATAR TELECOM) / QTEL |
LEO BURNETT QATAR Doha |
QATAR |
WALLIS
Doha
|
QATAR
|
Silver
|
PRESERVING THE CULTURE AND HERITAGE OF THE UAE
INTERNATIONAL FUND FOR HOUBARA CONSERVATION / CAPTIVE BREEDING AND RELEASE PROGRAMME TO CONSERVE THE HOUBARA BUSTARD |
IMPACT PORTER NOVELLI Dubai |
UNITED ARAB EMIRATES |
IMPACT PORTER NOVELLI
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
C01 BEST INTEGRATED CAMPAIGN LED BY PR
|
ACT-PR
ACT FOR THE DISAPPEARED / ACT FOR THE DISAPPEARED |
GREY WORLDWIDE MENA NETWORK Beirut |
LEBANON |
|
|
Gold
|