2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A01 BEST USE OF DIGITAL PR
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
CHEYEF HALAK
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI
Beirut
LEBANON
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
A02 BEST USE OF SOCIAL MEDIA
VODAFONE FACEBOOK
VODAFONE / VODAFONE
JWT CAIRO EGYPT
THE BLACKBERRY SOCIAL CHALLENGE
TOUCH / TOUCH
JWT BEIRUT LEBANON
LIVE STREAMING EGYPT
EGYPT TOURIST AUTHORITY / EGYPT
JWT CAIRO EGYPT
INCHES TO TOGETHERNESS
SUBWAY / SUBWAY RESTAURANTS
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
CREST SPREAD THE SMILE
PROCTER & GAMBLE / CREST
LEO BURNETT BEIRUT LEBANON
COKE STUDIO: INTERACTIVE HOLOGRAM CONCERTS & SOCIAL MEDIA PLAYLISTS
COCA-COLA MIDDLE EAST / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
CHEYEF HALAK
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI
Beirut
LEBANON
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI
Beirut
LEBANON
Grand Prix
A DAY OFFLINE
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER
Dubai
UNITED ARAB EMIRATES
Silver
#WEBUILTTHISCITY
S*UCE / S*UCE
S*UCE Dubai UNITED ARAB EMIRATES
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
THE TAKE OFF OF A REGION
SYPHAX / AIRLINES
JWT TUNIS TUNISIA
THE PROMISE
PROCTER & GAMBLE / BREAST CANCER AWARENESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON
Gold
SAY IT LIKE BOND
SONY / XPERIA ION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON
Bronze
HAPPINESS HEROES
BEL GROUP / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
COKE STUDIO: INTERACTIVE HOLOGRAM CONCERTS
COCA-COLA MIDDLE EAST / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
CHILDREN CAN'T PERFORM MIRACLES
CHILDREN’S CANCER CENTER OF LEBANON / CANCER TREATMENT CENTER
LEO BURNETT BEIRUT LEBANON
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR
Dubai
UNITED ARAB EMIRATES
A04 BEST USE OF SPONSORSHIP
DJEZZY 10 YEARS
DJEZZY / FIKRA CONFERENCE
ALLEGORIE Algiers ALGERIA
A05 BEST LAUNCH OR RE-LAUNCH
TOUCH RE-LAUNCH
TOUCH / TOUCH
JWT BEIRUT LEBANON
THE TAKE OFF OF A REGION
SYPHAX / AIRLINES
JWT TUNIS TUNISIA
MAXIBON'S BIG BITE
NESTLÉ EGYPT / MAXIBON
JWT CAIRO EGYPT
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON
Short List
BMW 3 & 6 SERIES LAUNCH
BASSOUL HENEINE / BMW
SPIRIT Beirut LEBANON
A06 BEST USE OF MEDIA RELATIONS
CHILDREN CAN'T PERFORM MIRACLES
CHILDREN’S CANCER CENTER OF LEBANON / CANCER TREATMENT CENTER
LEO BURNETT BEIRUT LEBANON
B01 CONSUMER PRODUCTS
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
MAXIBON'S BIG BITE
NESTLÉ EGYPT / MAXIBON
JWT CAIRO EGYPT
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR
Dubai
UNITED ARAB EMIRATES
Short List
B02 CONSUMER SERVICES
TOUCH RE-LAUNCH
TOUCH / TOUCH
JWT BEIRUT LEBANON
PROJECT ANKH
EGYPT TOURIST AUTHORITY / EGYPT
JWT CAIRO EGYPT POWERBROKER PUBLIC RELATIONS
Frankfurt
GERMANY
B03 CORPORATE REPUTATION
VODAFONE FACEBOOK
VODAFONE / VODAFONE
JWT CAIRO EGYPT
MILES FOR SMILES
GOODYEAR MIDDLE EAST / TYRES
EXTRACAKE PR Dubai UNITED ARAB EMIRATES
HAPPINESS HEROES
BEL GROUP / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
Bronze
HANDS FOR HYGIENE CAMPAIGN
UNILEVER - LIFEBUOY / GLOBAL HANDWASHING DAY
IRIS WORLDWIDE Dubai UNITED ARAB EMIRATES
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI
Beirut
LEBANON
Gold
A DAY OFFLINE
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER
Dubai
UNITED ARAB EMIRATES
Silver
#WEBUILTTHISCITY
S*UCE / S*UCE
S*UCE Dubai UNITED ARAB EMIRATES
Short List
B04 NON-CORPORATE
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON
Silver
RESCUE RADIO
SAWA MNINJAH / SAWA MNINJAH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR
Dubai
UNITED ARAB EMIRATES
Short List
PROPHET
QTEL (QATAR TELECOM) / QTEL
LEO BURNETT QATAR Doha QATAR WALLIS
Doha
QATAR
Silver
PRESERVING THE CULTURE AND HERITAGE OF THE UAE
INTERNATIONAL FUND FOR HOUBARA CONSERVATION / CAPTIVE BREEDING AND RELEASE PROGRAMME TO CONSERVE THE HOUBARA BUSTARD
IMPACT PORTER NOVELLI Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES
Bronze
C01 BEST INTEGRATED CAMPAIGN LED BY PR
MUBADALA 10TH ANNIVERSARY INTEGRATED CAMPAIGN
MUBADALA / ANNIVERSARY INTEGRATED CAMPAIGN
MUBADALA Abu Dhabi UNITED ARAB EMIRATES EDELMAN
Abu Dhabi
UNITED ARAB EMIRATES
CHEYEF HALAK
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI
Beirut
LEBANON
ACT-PR
ACT FOR THE DISAPPEARED / ACT FOR THE DISAPPEARED
GREY WORLDWIDE MENA NETWORK Beirut LEBANON
Gold