2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
A02 CONSUMER PRODUCTS
TWEETOLYMPICS
SAMSUNG / SAMSUNG GALAXY S3
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
Bronze
WHERE SKITTLES COME FROM
WRIGLEY / SKITTLES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B02 CONSUMER PRODUCTS
THE SMALLEST IKEA STORE IN THE WORLD
IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
B03 CONSUMER SERVICES
THE OPINIONATED BANNER
KHALEEJ TIMES / NEWSPAPER
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
Short List
B05 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
CHEYEF HALAK CAPTCHA
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON
Bronze
C01 VIRAL AND EMAIL MARKETING
AXE WINGMAN
UNILEVER / AXE
DIGITAL REPUBLIC Dubai UNITED ARAB EMIRATES
Bronze
LIVE STREAMING EGYPT
ETA / TOURISM
JWT CAIRO EGYPT
Short List
MAXIBON'S BIG BITE
NESTLÉ EGYPT / MAXIBON
JWT CAIRO EGYPT
Silver
ASHA MAN CAMPAIGN
NOKIA EGYPT / NOKIA ASHA QWERTY RANGE
JWT CAIRO EGYPT
Short List
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON
Bronze
TOUCH - MY PLAN
TOUCH / TOUCH
JWT BEIRUT LEBANON
Short List
C03 COMMUNITY APPLICATIONS
THE LAST SUMMER ON EARTH - FACEBOOK APP
GRAVITY BREWING / LEBANESE BREW
INTERESTING TIMES Beirut LEBANON
Silver
ORDER LIKE AN ITALIAN
SUBWAY / SUBWAY RESTAURANTS
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
Short List
THE BLACKBERRY SOCIAL CHALLENGE
TOUCH / TOUCH
JWT BEIRUT LEBANON
Short List
C04 OTHER DIGITAL CHANNELS
LIVE STREAMING EGYPT
EGYPT TOURIST AUTHORITY / EGYPT
JWT CAIRO EGYPT
Silver
NAWRAS PIGGYBACKING
NAWRAS / WIFI
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
SAY IT LIKE BOND
SONY / XPERIA ION
FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
C05 GAMES
VISA RACE TO LONDON
VISA / BRAND
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
WHERE SKITTLES COME FROM
WRIGLEY / SKITTLES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
D01 INTEGRATED CAMPAIGN LED BY INTERACTIVE
A DAY OFFLINE
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
THE ORIGINAL STORY
CHÂTEAU KSARA / WINE
LEO BURNETT BEIRUT LEBANON
Silver
THE LAST SUMMER ON EARTH
GRAVITY BREWING / LEBANESE BREW
INTERESTING TIMES Beirut LEBANON
Bronze