2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
A04 BUSINESS EQUIPMENT & SERVICES
INWI.MA
INWI / BRAND SITE
INWI Casablanca MOROCCO
A01 CORPORATE INFORMATION
MUBADALA
MUBADALA DEVELOPMENT COMPANY / AED 195BN INVESTMENT AND DEVELOPMENT
MUBADALA Abu Dhabi UNITED ARAB EMIRATES
C04 OTHER DIGITAL CHANNELS
LIGHT RACER
ENERGIZER / BATTERIES
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
C01 VIRAL AND EMAIL MARKETING
EL LAHLOUBA (CLEVER GIRL )
LAMIA GOUDA / LAMIA GOUDA
OMAR HILAL Cairo EGYPT
D01 INTEGRATED CAMPAIGN LED BY INTERACTIVE
CLEVER GIRL
LAMIA GOUDA / LAMIA GOUDA
OMAR HILAL Cairo EGYPT
A03 CONSUMER SERVICES
ABC WEBSITE
ABC GROUP / WEBSITE
CLEARTAG Beirut LEBANON
B01 CORPORATE INFORMATION
DÉLISSO PUT A SMILE ON CHILD'S FACE
DÉLICE / DÉLISSO
MINDSHARE Tunis TUNISIA
A02 CONSUMER PRODUCTS
BE AT YOUR BEST
NESTLÉ / NESTLÉ
DIGITAL REPUBLIC Cairo EGYPT
C03 COMMUNITY APPLICATIONS
SAMSUNG SMART CAMERA LAB
SAMSUNG ELECTONICS / SMART CAMERAS
KANASEED Tunis Mahrajene TUNISIA
B05 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
ENERGY MONSTER
DUBAI ELECTRICITY AND WATER AUTHORITY / ENERGY CONSERVATION CAMPAIGN
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
C05 GAMES
FUN FOR CHARITY
SAMSUNG / RAMADAN CAMPAIGN
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
B03 CONSUMER SERVICES
HSBC CAR LOAN
HSBC / BANK
JWT Dubai UNITED ARAB EMIRATES
C03 COMMUNITY APPLICATIONS
FUN FOR CHARITY
SAMSUNG / RAMADAN CAMPAIGN
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
C05 GAMES
COIN FOR COIN
McDONALD'S / THE SPARE CHANGE MENU
DIGITAL REPUBLIC Cairo EGYPT
D01 INTEGRATED CAMPAIGN LED BY INTERACTIVE
SA7I CASE STUDY
SA7I / ONLINE ENTERTAINMENT
JWT Riyadh SAUDI ARABIA
A03 CONSUMER SERVICES
CREPAWAY WEBSITE
CREPAWAY / WEBSITE
CLEARTAG Beirut LEBANON
C04 OTHER DIGITAL CHANNELS
SNAPDRAGON
QUALCOMM / SNAPDRAGON PROCESSORS
AIMS Dubai UNITED ARAB EMIRATES
C01 VIRAL AND EMAIL MARKETING
PURINA FANCY FEAST ROYALE UAE LAUNCH
PURINA PETCARE, NESTLÉ MIDDLE EAST / FANCY FEAST ROYALE
THE ONLINE PROJECT Dubai UNITED ARAB EMIRATES
A01 CORPORATE INFORMATION
HOLDAL WEBSITE
HOLDAL ABOU ADAL GROUP / HOLDAL SERVICES
CLEARTAG Beirut LEBANON
B02 CONSUMER PRODUCTS
NIGHT VIEW ASSIST PLUS
MERCEDES-BENZ / S CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B03 CONSUMER SERVICES
HELPING PARENTS FIND THEIR WAY
JOHNSON & JOHNSON MIDDLE EAST / JOHNSON'S BABY MICROSITE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A04 BUSINESS EQUIPMENT & SERVICES
WOULD YOU END THE WORLD ?
BUZZMAN MIDDLE EAST / BUZZMAN MIDDLE EAST
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
B01 CORPORATE INFORMATION
UNIVERSITY APP CHALLENGE
NOKIA / UNIVERSITY APP CHALLENGE
WUNDERMAN DUBAI UNITED ARAB EMIRATES
B05 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
CHEYEF HALAK CAPTCHA
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON
Bronze
A02 CONSUMER PRODUCTS
TWEETOLYMPICS
SAMSUNG / SAMSUNG GALAXY S3
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
Bronze
B03 CONSUMER SERVICES
THE FINE PRINT
FUTURE INSURANCE / INSURANCE BROKER SERVICES
WUNDERMAN DUBAI UNITED ARAB EMIRATES
B02 CONSUMER PRODUCTS
FOR HER
UNILEVER GULF / AXE DEODORANT
LOWE MENA Dubai UNITED ARAB EMIRATES
C05 GAMES
TRIDENT TIMENATOR
KRAFT EGYPT / TRIDENT
JWT CAIRO EGYPT
B05 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
SHOCKINGLY TRUTHFUL CLASSIFIEDS
HELPING HANDS UAE / HELPING HANDS UAE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A01 CORPORATE INFORMATION
PUT A SMILE ON CHILD'S FACE
DÉLICE / DÉLISSO
MINDSHARE Tunis TUNISIA
A03 CONSUMER SERVICES
SA7I CASE STUDY
SA7I / ONLINE ENTERTAINMENT
JWT Riyadh SAUDI ARABIA
C04 OTHER DIGITAL CHANNELS
STUDENT CODE DEVELOPER 2
NOKIA / NOKIA
JWT Dubai UNITED ARAB EMIRATES
C01 VIRAL AND EMAIL MARKETING
PUBLICIS GROUPE WISHES 2013
PUBLICIS GROUPE / CORPORATE COMMUNICATION
DIGITAS FRANCE Levallois Perret FRANCE
C03 COMMUNITY APPLICATIONS
LEBANON OLD/NEW
KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON
D01 INTEGRATED CAMPAIGN LED BY INTERACTIVE
SWITCHERS
INWI / BRAND COMMUNICATION
INWI Casablanca MOROCCO
C03 COMMUNITY APPLICATIONS
LIKI WAKKEL
RANDA / RANDA
WEZIGN Tunis TUNISIA
C04 OTHER DIGITAL CHANNELS
WATERWISE AND POWERWISE KINECT GAMES
REGULATION AND SERVICES BUREAU (RSB) / WATERWISE AND POWERWISE
BUT Dubai UNITED ARAB EMIRATES
D01 INTEGRATED CAMPAIGN LED BY INTERACTIVE
BE AT YOUR BEST
NESTLÉ / NESTLÉ
DIGITAL REPUBLIC Cairo EGYPT
C01 VIRAL AND EMAIL MARKETING
SA7I CASE STUDY
SA7I / ONLINE ENTERTAINMENT
JWT Riyadh SAUDI ARABIA
C05 GAMES
VISA RACE TO LONDON
VISA / BRAND
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B02 CONSUMER PRODUCTS
FOR HIM
UNILEVER GULF / AXE DEODORANT
LOWE MENA Dubai UNITED ARAB EMIRATES
A01 CORPORATE INFORMATION
THE RED BULL CLIFF DIVING WORLD SERIES 2012
REDBULL / REDBULL CLIFF DIVING
INTERESTING TIMES Beirut LEBANON
A02 CONSUMER PRODUCTS
THE QUEST
AL SAFI DANONE / SAFIO
INTERESTING TIMES Beirut LEBANON
B03 CONSUMER SERVICES
THE OPINIONATED BANNER
KHALEEJ TIMES / NEWSPAPER
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
Short List
A03 CONSUMER SERVICES
TOUCH - IN MY NEW WORLD
TOUCH / TOUCH
JWT BEIRUT LEBANON
B02 CONSUMER PRODUCTS
SAMSUNG JOIN THE MOTION
SAMSUNG / SMART TV
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A02 CONSUMER PRODUCTS
THE ORIGINAL STORY
CHÂTEAU KSARA / WINE
LEO BURNETT BEIRUT LEBANON
A01 CORPORATE INFORMATION
RIPPLES OF HAPPINESS
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES
A03 CONSUMER SERVICES
BLACKLIST INTERACTIVE VIRAL FILM
VODAFONE EGYPT / VODAFONE BLACKLIST
JWT CAIRO EGYPT
C05 GAMES
MINI CREATIVE APP
BEL GROUP / PICON SPREADABLE CHEESE / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON