2013 Winners & Shortlists

SAY IT LIKE BOND

Gold
Client/BrandSONY
Product/ServiceXPERIA ION
EntrantFP7/DXB Dubai, UNITED ARAB EMIRATES
Type of EntryInteractive: Digital Tools
CategoryOTHER DIGITAL CHANNELS
Entrant Company FP7/DXB Dubai, UNITED ARAB EMIRATES
Advertising Agency FP7/DXB Dubai, UNITED ARAB EMIRATES
Advertising Agency 2 MOMENTUM MENA Dubai, UNITED ARAB EMIRATES

Brief Explanation

The movie ‘Skyfall' featured James Bond using the Sony Xperia Ion. Our brief: Generate excitement. We combined a London phone box, 4000 meters of cabling, a 2012 Aston Martin DBS, 6 computers, Arduino technology and a voice analytics engine, which was built into an app on the phone. Participant(s) had to say "The name is Bond, James Bond" and if their impression matched Daniel Craig's to 95% or more, it wirelessly unlocked the doors and started the engine of the Aston Martin. Results: In 10 days, 5,217 participants. 43 superb Bond impersonators. 60% increase in footfall. 30% increase in sales.

Credits

Name Company Position
Paul Banham FP7/DXB Executive Creative Director
Sajesh Pudussery FP7/DXB Art Director
Alok Mohan FP7/DXB Copywriter
Clarisse Mar Wai May FP7/DXB Integrated Producer
Ryan Atkinson FP7/DXB Head of Design
Maroun Bakhos FP7/DXB Account Director
Alston D'sa FP7/DXB Account Manager
Khaled Hamza FP7/DXB Production Manager
Martin Yofre Momentum Mena Business Director
Sooraj T R Momentum Mena Senior Technical Lead
Uday Desai Momentum Mena Senior Technical Lead
Pankaj Nainwal Momentum Mena Senior Technical Lead
Kate Frame Momentum Mena Event Manager
Spyros Gousetis Sony Mobile Communications Director Marketing
Gita Ghaemmaghami Sony Mobile Communications Marcom Manager
Links
Case Film URL