THE SMALLEST IKEA STORE IN THE WORLD
Brand | IKEA |
Product/Service | IKEA |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | CONSUMER PRODUCTS |
Entrant Company
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
To demonstrate IKEA’s commitment to saving space, we built an entire IKEA store in a 10.5cm x 8.8cm web banner.
We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites.
The banner allows you to browse a full IKEA store by department, click on any item you like and buy it straight from the IKEA website. With over 2 thousand products available on the banner it is definitely the smallest and smartest IKEA store in the world.
Credits
Robin Smith |
OgilvyAction |
Regional Creative Director |
Ben Knight |
OgilvyAction |
Creative Director |
Gary Rolf |
OgilvyAction |
Art Director/Copywriter/Graphic Design |
James Bisset |
OgilvyAction |
Copywriter |
Sascha Kuntze |
Memac Ogilvy |
Copywriter |
Jens Steffen |
OgilvyOne |
Technical Director |
Niv Baniahmad |
OgilvyAction |
Technical Director |
Hamza Afaq |
OgilvyOne |
Technical Director |
Farnoush Pourebrahim |
OgilvyOne |
Account Executive |
Ali Mokdad |
OgilvyAction |
Technical Assistance |
Fouad Abdel-Latif |
OgilvyAction |
Technical Assistance |
Lina Safstrom |
OgilvyAction |
Technical Assistance |
Nadia Rahman |
OgilvyAction |
Technical Assitance |
Claus Adams |
OgilvyAction |
Regional Director |
Katja Sottmeier |
IKEA Crm |
Online Manager |
Links
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