Brand | CHÂTEAU KSARA |
Product/Service | WINE |
Entrant | LEO BURNETT BEIRUT, LEBANON |
Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
Entrant Company
|
LEO BURNETT BEIRUT, LEBANON
|
Advertising Agency
|
LEO BURNETT BEIRUT, LEBANON
|
Brief Explanation
Ksara is the oldest winery in Lebanon. It has more than 155 years of winemaking history that began with the discovery of Roman era wine caves in 1898. The Original Story campaign focuses on that legendary moment.
The microsite was set up to push the conversation and engagement further. With each page turned the Original Story gradually unfolded, users could upload their own version of the story.
The interactive leg of the campaign was supported by a TV campaign, 2 print campaigns, an internet movie, online banners, Facebook activation and on pack promotion. All mediums led to the micro-site in order to generate crowd-sourced content.
Credits
Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
Malek Ghorayeb |
Leo Burnett Beirut |
Regional Executive Creative Director |
Areej Mahmoud |
Leo Burnett Beirut |
Creative Director |
Caroline Farra |
Leo Burnett Beirut |
Creative Director |
Christina Salibi |
Leo Burnett Beirut |
Art Director |
Bernard Hajj |
Leo Burnett Beirut |
Art Director |
Samer Zouehid |
Leo Burnett Beirut |
Copywriter |
Grace Kassab |
Leo Burnett Beirut |
Copywriter |
Marlene Jaber |
Leo Burnett Beirut |
Agency Producer |
Nada Abi Saleh |
Leo Burnett Beirut |
Deputy Managing Director |
Jad Hindi |
Leo Burnett Beirut |
Communication Supervisor |
Samer Shoueiry |
Leo Burnett Beirut |
Regional Digital Director |
Diego De Aristegui |
Leo Burnett Beirut |
Senior Communication Executive |
Joyce Hallak |
Starcom |
Deputy General Manager |
Sami Sabbagh |
Starcom |
Media Executive |
Ray Barakat |
Clandestino |
Producer |
Chadi Younes |
Clandestino |
Film Director |
Yves Sehnaoui |
Clandestino |
Director Of Photography |
Links
Case Film URL
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Website URL
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Viral Video URL
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Application URL