2013 - THE YEAR OF LEARNING
| Brand | LEO BURNETT |
| Product/Service | NEW YEAR DIGITAL GREETING CARD |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | VIRAL AND EMAIL MARKETING |
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Entrant Company
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LEO BURNETT BEIRUT, LEBANON
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Advertising Agency
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LEO BURNETT BEIRUT, LEBANON
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Brief Explanation
One of Leo Burnett’s philosophies is to look at the world through the eyes of a child - to discover and learn by playing. We wanted 2013 to be The Year of Learning and we transformed a YouTube video into an interactive greeting card.
The main video links to 12 other videos all interconnected. Each video is dedicated to a month highlighting a quote to learn and is accompanied by a playlist of content related to that month.
Click on a month, watch a series of videos and learn something new. Throughout the year new videos will be added keeping it dynamic, entertaining, and providing people with trending content making 2013 The Year of Learning.
Credits
| Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
| Malek Ghorayeb |
Leo Burnett Beirut |
Regional Executive Creative Director |
| Areej Mahmoud |
Leo Burnett Beirut |
Creative Director |
| Samer Shoueiry |
Leo Burnett Beirut |
Head Of Digital |
| Jad Jureidini |
Leo Burnett Beirut |
Communication Director |
| Wissam Debss |
Leo Burnett Beirut |
Digital Art Digital |
| Philippe Araman |
Leo Burnett Beirut |
Digital Strategist |
| Roula Haddad |
Leo Burnett Beirut |
Social Media Analyst |
| Samer Zoueihid |
Leo Burnett Beirut |
Copywriter |
Links
Viral Video URL