Brand | TOUCH |
Product/Service | TOUCH |
Entrant | JWT BEIRUT, LEBANON |
Category | VIRAL AND EMAIL MARKETING |
Entrant Company
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JWT BEIRUT, LEBANON
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Advertising Agency
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JWT BEIRUT, LEBANON
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Brief Explanation
In 2012, MTC Touch, the leading mobile operator in Lebanon, wanted to communicate its new name and vision: Touch, a new world. Therefore, the Touch Animation was developed to communicate this new vision and placed as the introductory video onto the website inmynewworld.com. Where everyone got a one-on-one invitation to be part of Touch’s new vision by uploading their own video expressing their hopes and dreams of a new world. Inmynewworld.com was supported across different media channels from on ground specifically designed video booths to ATL to online and social media.
Credits
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Viral Video URL
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Additional URL