2013 Winners & Shortlists

Brief Explanation

In 2012, MTC Touch, the leading mobile operator in Lebanon, wanted to communicate its new name and vision: Touch, a new world. Therefore, the Touch Animation was developed to communicate this new vision and placed as the introductory video onto the website inmynewworld.com. Where everyone got a one-on-one invitation to be part of Touch’s new vision by uploading their own video expressing their hopes and dreams of a new world. Inmynewworld.com was supported across different media channels from on ground specifically designed video booths to ATL to online and social media.