2013 Winners & Shortlists

Brief Explanation

Inspired by the Arab springs we wanted to include the Lebanese audience in our change from MTC TOUCH to TOUCH; we created a Lebanese Spring. Social media and online played a major role in driving the political change so we also anchored our movement in the online channel, granting people the opportunity to share with the world the kind of change they would like to see, the world they would like to live in if they had the chance to recreate it themselves. We collected the content generated by the people and turned it into a re-launch campaign.