Brand | SAMSUNG |
Product/Service | SMART TV |
Entrant | STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES |
Category | CONSUMER PRODUCTS |
Advertising Agency
|
NERVORA Dubai, UNITED ARAB EMIRATES
|
Entrant Company
|
STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
|
Media Agency
|
STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Just the way Samsung eliminated the need for a remote, we did the mouse.
In the world’s first motion-controlled banner, users were enticed to switch on their camera. As they saw themselves they used hand gestures to navigate through SmartTV features as if they were actually using one.
The banner prompted users to experience SmartTV apps by way of drag and drop. We gave them a flavor of how it would feel to watch a YouTube video on SmartTV.
We brought the evolution of a remote-free TV experience to the internet and triggered a need statement, “this could be daily life!”
Credits
Rayan Karaky |
Starcom Mediavest Group |
Chief Digital Officer |
Rami Saad |
Starcom Mediavest Group |
Head Of Digital |
Moustafa Mohammed |
Starcom Mediavest Group |
Account Manager |
Ali Rahhal |
Starcom Mediavest Group |
Account Executive |
Danish Ahmed |
Starcom Mediavest Group |
Account Executive |
Omar Madi |
Starcom Mediavest Group |
Search/Performance Manager |
Links
Case Film URL
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Banner URL
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Additional URL