2013 Winners & Shortlists

Brief Explanation

Just the way Samsung eliminated the need for a remote, we did the mouse. In the world’s first motion-controlled banner, users were enticed to switch on their camera. As they saw themselves they used hand gestures to navigate through SmartTV features as if they were actually using one. The banner prompted users to experience SmartTV apps by way of drag and drop. We gave them a flavor of how it would feel to watch a YouTube video on SmartTV. We brought the evolution of a remote-free TV experience to the internet and triggered a need statement, “this could be daily life!”