Brand | WRIGLEY |
Product/Service | SKITTLES |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | GAMES |
Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The problem was the region's youth weren't aware of Skittles. So, we came up with a hilarious alternative narrative campaign of the origins of Skittles, titled "Where Skittles Come From". The narrative used outrageous characters that were crucial in developing the stories. The campaign revolved around whereskittlescomefrom.com, a point-and-click game where users had to take on bizarre tasks to uncover different sources of Skittles. Once uncovered, a different action-packed game was revealed. Users had to collect as many Skittles as possible by controlling the Skittles Falcon. The top scorers made it into the hall of fame and won prizes.
Credits
Fouad Abdel Malak |
Impact Bbdo Dubai |
Executive Creative Director |
Daniela Pavez |
Impact Proximity |
Account Director |
Jamie Kennaway |
Impact Proximity |
Senior Art Director |
Mark Fillon |
Impact Proximity |
Senior Copywriter |
Barna Szoke |
Impact Proximity |
Designer |
Vinod Ulahannan |
Impact Proximity |
Designer |
Dexter Retamar |
Impact Proximity |
Designer |
Akos Venesz |
Impact Proximity |
Illustrator |
Norman Seharsoji |
Impact Bbdo Dubai |
Illustrator |
Renjith Ravindranathan |
Impact Proximity |
Account Manager |
Links
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