| Brand | MERCEDES-BENZ |
| Product/Service | S CLASS |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | VIRAL AND EMAIL MARKETING |
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Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Brief Explanation
To promote the Night View Assist Plus in the new S-Class, we highlighted the benefit of seeing in the dark using a conventional medium in an unconventional way.
We created a simple e-mailer, completely in black. With teasing animations, users were prompted to select and drag their cursors from top to bottom. The mailer's text was selected and revealed: 'See better in the dark'.
By turning the type black and making it only visible by selection, we were able to showcase the key benefit of NVA+ in a simple, direct yet unexpected manner.
Credits
| Fouad Abdel Malak |
Impact Bbdo Dubai |
Executive Creative Director |
| Carolyne Nailer |
Impact Bbdo Dubai |
Creative Group Head |
| Taraka Tennakoon |
Impact Proximity |
Art Director |
| Syed Azeem Afzal |
Impact Proximity |
Head Of Innovation |
| Seb Buckley |
Impact Bbdo Dubai |
Regional Account Director |
| Benjamin Schwartz |
Impact Proximity |
Account Manager |
| Abdul Wahhab Mir |
Impact Proximity |
Frontend Developer |
| Jorge Thauby |
Impact Bbdo |
Associate Creative Director |
Links
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