Brand | MERCEDES-BENZ |
Product/Service | S CLASS |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | VIRAL AND EMAIL MARKETING |
Entrant Company
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
To promote the Night View Assist Plus in the new S-Class, we highlighted the benefit of seeing in the dark using a conventional medium in an unconventional way.
We created a simple e-mailer, completely in black. With teasing animations, users were prompted to select and drag their cursors from top to bottom. The mailer's text was selected and revealed: 'See better in the dark'.
By turning the type black and making it only visible by selection, we were able to showcase the key benefit of NVA+ in a simple, direct yet unexpected manner.
Credits
Fouad Abdel Malak |
Impact Bbdo Dubai |
Executive Creative Director |
Carolyne Nailer |
Impact Bbdo Dubai |
Creative Group Head |
Taraka Tennakoon |
Impact Proximity |
Art Director |
Syed Azeem Afzal |
Impact Proximity |
Head Of Innovation |
Seb Buckley |
Impact Bbdo Dubai |
Regional Account Director |
Benjamin Schwartz |
Impact Proximity |
Account Manager |
Abdul Wahhab Mir |
Impact Proximity |
Frontend Developer |
Jorge Thauby |
Impact Bbdo |
Associate Creative Director |
Links
Entry URL