2013 Winners & Shortlists

Brief Explanation

To launch their new oven-baked 60% less-fat product, Lay’s has decided to create a platform that could deliver what Forno delivers: the feeling of lightness. So, Lay’s Forno has dedicated it’s platform to give women in the region a place to celebrate their lighter side. Users were given the chance to upload funny images, jokes and stories related to a popular talk show, Kalam Nawaem, as well as vote for content from other users for a chance to win great prizes, and have a good laugh reading their weekly hilariouscopes (funny horoscopes). This has staged Lay’s Forno in a place where their product directly links to simply feeling light-hearted.