Brand | NAWRAS |
Product/Service | WIFI |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | OTHER DIGITAL CHANNELS |
Entrant Company
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Brief Explanation
Nawras, Oman’s telco, wanted people to buy their Wireless Internet services.
When people look for WiFi, they try to steal it. It’s called ‘Piggybacking’.
We used the most relevant medium: WiFi available networks (the ones you see when you’re searching for WiFi) to communicate the offer of free WiFi.
We manipulated routers to create multiple available networks, targeting the right people at the right time to offer Nawras WiFi. It's called ‘Nawras Piggybacking’.
If people clicked on the newly-created WiFi network names, they'd get free Internet, and Nawras got names and numbers with which to sell Nawras WiFi.
Credits
Bechara Mouzannar |
Leo Burnett Dubai |
Chief Creative Officer |
Peter Bidenko |
Leo Burnett Dubai |
Regional Executive Creative Director |
Mohamed Oudaha |
Leo Burnett Dubai |
Creative Director |
Ammar Safi |
Leo Burnett Dubai |
Art Director |
Braden Deatcher |
Leo Burnett Dubai |
Graphic Designer |
Frederick Tadeo |
Leo Burnett Dubai |
Interactive Art Director |
Haytham Lamah |
Leo Burnett Dubai |
Copywriter |
Simon Raffaghello |
Leo Burnett Dubai |
Copywriter |
Khalil Salem |
Leo Burnett Dubai |
Group Communication Director |
Alya Aladawy |
Leo Burnett Dubai |
Communications Executive |
Gabriel Noronha |
Leo Burnett Dubai |
Traffic Manager |
Dima Kronfol |
Leo Burnett Dubai |
Senior Art Director |
Janelle Erickson |
Leo Burnett Dubai |
Copywriter |
Mahdy Abdelrahman |
Leo Burnett Dubai |
Junior Art Director |
Links
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