| Brand | THE DUBAI INTERNATIONAL FILM FESTIVAL |
| Product/Service | FILM FESTIVAL |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | VIRAL AND EMAIL MARKETING |
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Entrant Company
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
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Advertising Agency
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Brief Explanation
The Dubai International Film Festival (DIFF) showcases everything from independent and regional short films, to cultural features and international blockbusters. Last year attendance rates were lower than expected with people preferring mainstream movies at the cinema than attend the festival. People were not relating to DIFF. And we had to convert these cinemagoers into festivalgoers.
Since YouTube is the main hotspot for people to watch movie trailers, we gave them the chance to engage through a unique video test purposely designed for this medium.
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| Peter Bidenko |
Leo Burnett |
Regional Executive Creative Director |
| Nabil Rashid |
Leo Burnett |
Creative Director |
| Rafael Augusto |
Leo Burnett |
Senior Art Director |
| Sunny Deo |
Leo Burnett |
Senior Copywriter |
| Lara El Barkouki |
Leo Burnett |
Account Supervisor |
| Nadia Bedaywi |
Leo Burnett |
Account Executive |
| Maysoun Hanna |
Leo Burnett |
Planner |
Links
Viral Video URL