| Brand | SUBWAY |
| Product/Service | SUBWAY RESTAURANTS |
| Entrant | MOMENTUM MENA Dubai, UNITED ARAB EMIRATES |
| Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
|
Entrant Company
|
MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
In Ramadan 2012, we built a unique social experience founded in the common values of:
a) Subway (goodness, generosity, togetherness),
b) Ramadan (togetherness, unity, sharing) and
c) the product (Inches, group eating, wholesome meals), creating:
1) The WORLD’S FIRST EVER Virtual Ramadan Tables, activated with a code for every purchase, bringing people closer with every inch:
2) The World’s Longest Virtual Subway sandwich where every purchase made a 6” inch sandwich donation to a UAE charity, with every inch translating into real life sandwiches for the less fortunate at every Iftar (the evening meal when people break their fast).
JURY
Please use the codes to access the application:
00002999
00002888
00002777
00002666
00002555
Credits
| Patrick Honein |
Momentum Mena |
Creative Director |
| Martin Garnaud |
Momentum Mena |
Digital Creative Director |
| Amal Chidiac |
Momentum Mena |
Art Director |
| Elsa Dorlian |
Momentum Mena |
Art Director |
| Bojan Preradovic |
Momentum Mena |
Copywriter |
| Rey Amio |
Momentum Mena |
Digital Art Director |
| Saniya Saifi |
Momentum Mena |
Digital Designer |
| Khalil Haddad |
Momentum Mena |
Arabic Copywriter |
| Uday Desai |
Momentum Mena |
Senior Technical Lead |
| Sooraj Thazhath |
Momentum Mena |
Senior Technical Lead |
| Ramy El Zein |
Momentum Mena |
General Manager |
| Martin Yofre |
Momentum Mena |
Business Director |
| Tahaab Rais |
Mccann |
Head Of Insights/Strategic Planning |
| Aakriti Goel |
Momentum Mena |
Digital Planning Executive |
| Hisham Ghazal |
Subway |
Regional Marketing Manager |
Links
Case Film URL
|
Social Media URL
|
Banner URL
|
Application URL
|
Application URL