Brand | SONY |
Product/Service | XPERIA ION |
Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Category | OTHER DIGITAL CHANNELS |
Entrant Company
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Advertising Agency 2
|
MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The movie ‘Skyfall' featured James Bond using the Sony Xperia Ion. Our brief: Generate excitement.
We combined a London phone box, 4000 meters of cabling, a 2012 Aston Martin DBS, 6 computers, Arduino technology and a voice analytics engine, which was built into an app on the phone. Participant(s) had to say "The name is Bond, James Bond" and if their impression matched Daniel Craig's to 95% or more, it wirelessly unlocked the doors and started the engine of the Aston Martin.
Results:
In 10 days, 5,217 participants.
43 superb Bond impersonators.
60% increase in footfall.
30% increase in sales.
Credits
Paul Banham |
FP7/DXB |
Executive Creative Director |
Sajesh Pudussery |
FP7/DXB |
Art Director |
Alok Mohan |
FP7/DXB |
Copywriter |
Clarisse Mar Wai May |
FP7/DXB |
Integrated Producer |
Ryan Atkinson |
FP7/DXB |
Head of Design |
Maroun Bakhos |
FP7/DXB |
Account Director |
Alston D'sa |
FP7/DXB |
Account Manager |
Khaled Hamza |
FP7/DXB |
Production Manager |
Martin Yofre |
Momentum Mena |
Business Director |
Sooraj T R |
Momentum Mena |
Senior Technical Lead |
Uday Desai |
Momentum Mena |
Senior Technical Lead |
Pankaj Nainwal |
Momentum Mena |
Senior Technical Lead |
Kate Frame |
Momentum Mena |
Event Manager |
Spyros Gousetis |
Sony Mobile Communications |
Director Marketing |
Gita Ghaemmaghami |
Sony Mobile Communications |
Marcom Manager |
Links
Case Film URL