EGRAB: THE WORLD'S FIRST ECO FRIENDLY MOBILE BRANCH
| Brand | AL HILAL BANK |
| Product/Service | EGRAB |
| Entrant | MOMENTUM MENA Dubai, UNITED ARAB EMIRATES |
| Category | COMMUNITY APPLICATIONS |
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Entrant Company
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MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Al Hilal Bank's eGrab ("get closer" or "pass by") is the world’s first eco-friendly, emission-less, mobile banking branch. With its on-board banking and customer service tellers, banking technologies and an ATM machine, it brings daily banking convenience to customers, savings on fuel and parking costs, plus reducing air pollution and traffic congestion - a problem in Abu Dhabi. Via an app, customers and fans could track and locate the bus' position and its journey, following it and fixing an appointment.
Results: +21% in social media following; 700+ people engaged daily; 16,500 user stories triggered; Reached over 200,000 unique users.
Credits
| Patrick Honein |
Momentum Mena |
Creative Director |
| Martin Garnaud |
Momentum Mena |
Digital Creative Director |
| Amal Chidiac |
Momentum Mena |
Art Director |
| Elsa Dorlian |
Momentum Mena |
Art Director |
| Bojan Preradovic |
Momentum Mena |
Copywriter |
| Ramy El Zein |
Momentum Mena |
General Manager |
| Martin Yofre |
Momentum Mena |
Business Director |
| Mariam Yousef Ahli |
Al Hilal Bank |
Marketing Director |
Links
Case Film URL
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Social Media URL