2013 Winners & Shortlists

Brief Explanation

In Ramadan 2012, we created a unique social experience where the Subway Arabia Facebook Profile page became the hub of goodness, generosity and togetherness, with 2 first-of-its kind socially enabled and shareable applications. We launched: 1) The WORLD’S FIRST EVER Virtual Ramadan Tables by a brand, activated with a code for every purchase, bringing people closer together; 2) The World’s Longest Virtual Subway sandwich where every purchase made a 6” inch sandwich donation to a UAE charity, with every inch translating into real life sandwiches for the less fortunate at every Iftar (the evening meal when people break their fast).