Brand | COCA-COLA MIDDLE EAST |
Product/Service | THE COCA-COLA FOUNDATION |
Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Category | CORPORATE INFORMATION |
Entrant Company
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The Coca-Cola Foundation wanted to create a CSR campaign to encourage social consciousness. We created Ripples of Happiness, a competition across 10 Universities in the Middle East where 200 students solved community problems. They were empowered by an iPad app connected to a Microsite and Facebook. They streamed live videos, photos and experiences on social media to gather votes from students, friends and the community and win the competition to receive aid from The Coca-Cola Company. The initiative was shared on hundreds of blogs and websites, mainstream press, TV and from an initial 200 students, it engaged over 120,000.
Credits
Gautam Wadher |
Fp7/Dxb |
Art Director |
Aunindo Anoop Sen |
Fp7/Dxb |
Copywriter |
Clarisse Mar Wai May |
Fp7/Dxb |
Integrated Producer |
Tarek Ali Ahmad |
Fp7/Dxb |
Business Director |
Hana Zarour |
Fp7/Dxb |
Account Supervisor |
Luciano Rahal |
Fp7/Dxb |
Account Manager |
Martin Yofre |
Momentum Mena |
Business Director |
Rey Amio |
Momentum Mena |
Sr. Digital Art Director |
Pankaj Nainwal |
Momentum Mena |
Sr. Technical Lead |
Uday Desai |
Momentum Mena |
Sr. Technical Lead |
Sooraj Thazhath |
Momentum Mena |
Sr. Technical Lead |
Dana Nahas |
Um Mena |
Client Business Partner |
Sherif Ghanem |
Um Mena |
Media Manager |
Jad Daou |
Um Mena |
Media Supervisor |
Mazen Sraj |
Um Mena |
Digital Supervisor |
Dolly Saidy |
Mint Mena |
Producer |
Souraya El-Far |
Mint Mena |
Producer |
Tolga Cebe |
Coca-Cola Middle East |
Regional Marketing Manager |
Islam El Dessouky |
Coca-Cola Middle East |
Group Brand Manager |
Paul Banham |
Fp7/Dxb |
Executive Creative Director |
Links
Case Film URL
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Website URL