2013 Winners & Shortlists

CHEYEF HALAK

BrandLBCI
Product/ServiceANTI-DISCRIMINATION
EntrantIMPACT BBDO Beirut, LEBANON
CategoryINTEGRATED CAMPAIGN LED BY INTERACTIVE
Entrant Company IMPACT BBDO Beirut, LEBANON
Advertising Agency IMPACT BBDO Beirut, LEBANON

Brief Explanation

Due to years of war in Lebanon, the country suffers from the absence and inefficiency of governmental accountability and lack of civic education. Consequently, the behavioral problems in the Lebanese society are numerous, from corruption and environmental irresponsibility to racism and traffic misconducts.Racial discrimination is a common treatment in a country that believes in ethnic and social elitism. This CSR campaign holds the objective of creating awareness and influencing behaviors for a social change. Its heartbeat lies online, putting forth the uncivilized conducts by empowering Lebanese citizens to report irresponsible and dangerous behaviors.

Credits

Name Company Role
Walid Kanaan Impact Bbdo Regional Executive Creative Director
Jocelyne Tawk Impact Bbdo Digital Account Director
Omar Sadek Impact Bbdo Manager - Content Developemnt
Georges Kyrillos Impact Bbdo Art Director
Omar Frangieh Impact Bbdo Head Of Tv
Rawad Keyrouz Impact Bbdo Tv Producer
Nayla Kheyreddine Impact Bbdo Account Executive
Chris Jabre Impact Bbdo Copywriter
Miriam Jbeili Impact Bbdo Senior Copywriter
Pierre El-Daher Lbci Ceo
Links
Case Film URL   |   Website URL   |   Social Media URL   |   Social Media URL   |   Viral Video URL   |   Viral Video URL   |   Application URL   |   Video URL