| Brand | RECKITT BENCKISER |
| Product/Service | DUREX CONDOMS |
| Entrant | BUZZMAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | VIRAL AND EMAIL MARKETING |
|
Entrant Company
|
BUZZMAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
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BUZZMAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Challenge:
How could we create a viral campaign for Durex Condoms in the Middle East ?
Solution:
Test the power of the imagination.
Creation:
With its rather suggestive titles such as Too big for her or Cream on her face, the campaign promises a really hot content to the user who will click and play the video. But the outcome is completely different, yet has one common goal : promote safe and fun sex with Durex condoms.
Credits
| Georges Mohammed Cherif |
Buzzman |
Creative Director |
| Thomas Granger |
Buzzman |
General Manager |
| Caroline Vicariot |
Buzzman |
Account Manager |
| Regis Boulanger |
Buzzman |
Art Director |
| Romain Repellin |
Buzzman |
Copy Writer |
| Vanessa Barbel |
Buzzman |
Tv Producer/Art Buyer |
| Angel Diop |
Buzzman |
Tv Producer/Art Buyer |
| Laurent Marcus |
Buzzman |
Digital Producer |
| Julie Bourges |
Buzzman |
Digital Producer |
| Romain Goutte |
Buzzman |
Digital Producer |
| Hubert Munyazikwiye |
Buzzman |
Social Media/Pr |
| Thomas Schmitt |
Buzzman |
Social Media/Pr |
| Vincent Pastorelli |
Buzzman |
Social Media/Pr |
|
Frenzy |
Film Production |
|
Les 84 |
Digital Production |
| Adil Zghaoui |
Buzzman |
Executive Manager |
Links
Viral Video URL