Brand | GRAVITY BREWING |
Product/Service | LEBANESE BREW |
Entrant | INTERESTING TIMES Beirut, LEBANON |
Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
Entrant Company
|
INTERESTING TIMES Beirut, LEBANON
|
Advertising Agency
|
INTERESTING TIMES Beirut, LEBANON
|
Brief Explanation
We used the ‘2012 End of the World’ hype and turned it into the ultimate deadline that would urge people get out of their comfort zones and push each other to do the things they never had the courage to do. All communication directed people to Lebanese Brew's interactive Facebook page where people could download our mobile app that came with a bold bucket list of things to do before summer ends. The app allowed users to bet virtual bottles of Lebanese Brew, and dare their friends to do something brave in order to win beer.
Credits
Mo Alghossein |
Interesting Times |
Creative Director / Partner |
Jimmy Francis |
Interesting Times |
Creative Director / Partner |
Ashraf Mansour |
Interesting Times |
Strategic Director / Partner |
Wassim Bassil |
Interesting Times |
Managing Director / Partner |
Tres Colacion |
Interesting Times |
Copywriter |
Ali El Sayed |
Interesting Times |
Art Director |
Karim Kazan |
Interesting Times |
Creative Director |
Anthony Kharat |
Interesting Times |
Art Director |
Lara Safar |
Interesting Times |
Engagement Director |
Amer Chamaa |
Interesting Times |
Digital Planner |
Bahaa Awad |
Interesting Times |
Senior Digital Producer |
Karam Alghossein |
Interesting Times |
Senior Content Producer |
Links
Case Film URL
|
Social Media URL
|
Viral Video URL
|
Mobile URL
|
Banner URL
|
Application URL
|
Additional URL 1