| Brand | AL SAFI DANONE |
| Product/Service | SAFIO CUP |
| Entrant | INTERESTING TIMES Beirut, LEBANON |
| Category | GAMES |
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Entrant Company
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INTERESTING TIMES Beirut, LEBANON
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Advertising Agency
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INTERESTING TIMES Beirut, LEBANON
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Advertising Agency 2
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SOCIETY 46 Stockholm, SWEDEN
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Brief Explanation
ALSAFI DANONE hosts a yearly football tournament in the KSA called Safio Cup, which is very popular for kids from 9 to 14 years old, but only extends for a few months per year. Our challenge was to keep the Safio Cup tournament in the minds of our consumers yearlong. The fact is that during KSA summers exercising sports becomes impossible because of the heat, and online gaming booms. So we created the Safio Cup augmented reality game, which challenged players to dribble a virtual ball and keep it in the air for as long possible by using their webcam.
Credits
| Wassim Bassil |
Interesting Times |
Managing Director |
| Ashraf Mansour |
Interesting Times |
Strategic Director |
| Jimmy Francis |
Interesting Times |
Creative Director |
| Mo Alghossein |
Interesting Times |
Creative Director |
| Amer Chamaa |
Interesting Times |
Planner |
| Anthony Kharrat |
Interesting Times |
Junior Art Director |
| Bahaa Awad |
Interesting Times |
Digital Producer |
| Karam Alghossein |
Interesting Times |
Content Director |
| Lara Safar |
Interesting Times |
Account Director |
Links
Entry URL