Brand | AL SAFI DANONE |
Product/Service | SAFIO |
Entrant | INTERESTING TIMES Beirut, LEBANON |
Category | CONSUMER PRODUCTS |
Entrant Company
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INTERESTING TIMES Beirut, LEBANON
|
Advertising Agency
|
INTERESTING TIMES Beirut, LEBANON
|
Advertising Agency 2
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SOCIETY 46 Stockholm, SWEDEN
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Brief Explanation
The Safio Quest is an online interactive story targeted to kids from 5 to 9 years old who still admire superheroes and aspire to become one.
The objective of this game was to create a superhero experience that would engage kids around the health benefits of milk and increase Safio products consumption at the same time. This is why we created a story revolving around the elements that constitute milk, and the power behind each element, thus associating superpowers with health benefits. Also, we created a webcam-scanning interface that would allow kids to scan Safio products and get exclusive content.
Credits
Wassim Bassil |
Interesting Times |
Managing Director |
Ashraf Mansour |
Interesting Times |
Strategic Director |
Jimmy Francis |
Interesting Times |
Creative Director |
Mo Alghossein |
Interesting Times |
Creative Director |
Amer Chamaa |
Interesting Times |
Planner |
Anthony Kharrat |
Interesting Times |
Junior Art Director |
Bahaa Awad |
Interesting Times |
Digital Producer |
Karam Alghossein |
Interesting Times |
Content Director |
Lara Safar |
Interesting Times |
Account Director |
Links
Website URL