| Brand | UNILEVER |
| Product/Service | AXE |
| Entrant | DIGITAL REPUBLIC Cairo, EGYPT |
| Category | VIRAL AND EMAIL MARKETING |
|
Entrant Company
|
DIGITAL REPUBLIC Cairo, EGYPT
|
|
Advertising Agency
|
DIGITAL REPUBLIC Cairo, EGYPT
|
Brief Explanation
In order to attract women, you have to first understand them. With that simple insight in mind, we created Axeperiments; an interactive Youtube video where viewers get to experiment on women to see what attracts them.
This was the first interactive video to launch in Egypt; giving people power to choose the experiments added another dimension. By releasing a teaser, and advanced viewing for Twitter followers, the video spread virally and achieved over a quarter of a million views in 3 weeks. We also posted the video on the Axe Middle East Facebook fanpage increasing engagement and recruiting 45,000 fans.
Credits
| Karim A. Yusuf |
Digital Republic |
Creative Director |
| Mohamed Ghazy |
Digital Republic |
Copywriter |
| Mostafa Kerdani |
Digital Republic |
Copywriter |
| Karim A. Yusuf |
Digital Republic |
Art Director |
| Ismail Ternawly |
Digital Republic |
Head Of Accounts |
| Hassan Daoud |
Digital Republic |
Senior Digital Media Consultant |
| Ahmed El-Sadek |
Digital Republic |
Senior Social Media Consultant |
| Ahdab Badr |
Digital Republic |
Digital Media Manager |
| Mostafa El Faramawy |
Digital Republic |
Director/Executive Producer |
| Heba Elkest |
Digital Republic |
Motion Designer |
| Perry Moataz |
Digital Republic |
Videographer |
Links
Case Film URL
|
Viral Video URL
|
Viral Video URL