Brand | UNILEVER |
Product/Service | AXE |
Entrant | DIGITAL REPUBLIC Cairo, EGYPT |
Category | VIRAL AND EMAIL MARKETING |
Entrant Company
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DIGITAL REPUBLIC Cairo, EGYPT
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Advertising Agency
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DIGITAL REPUBLIC Cairo, EGYPT
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Brief Explanation
In order to attract women, you have to first understand them. With that simple insight in mind, we created Axeperiments; an interactive Youtube video where viewers get to experiment on women to see what attracts them.
This was the first interactive video to launch in Egypt; giving people power to choose the experiments added another dimension. By releasing a teaser, and advanced viewing for Twitter followers, the video spread virally and achieved over a quarter of a million views in 3 weeks. We also posted the video on the Axe Middle East Facebook fanpage increasing engagement and recruiting 45,000 fans.
Credits
Karim A. Yusuf |
Digital Republic |
Creative Director |
Mohamed Ghazy |
Digital Republic |
Copywriter |
Mostafa Kerdani |
Digital Republic |
Copywriter |
Karim A. Yusuf |
Digital Republic |
Art Director |
Ismail Ternawly |
Digital Republic |
Head Of Accounts |
Hassan Daoud |
Digital Republic |
Senior Digital Media Consultant |
Ahmed El-Sadek |
Digital Republic |
Senior Social Media Consultant |
Ahdab Badr |
Digital Republic |
Digital Media Manager |
Mostafa El Faramawy |
Digital Republic |
Director/Executive Producer |
Heba Elkest |
Digital Republic |
Motion Designer |
Perry Moataz |
Digital Republic |
Videographer |
Links
Case Film URL
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Viral Video URL
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Viral Video URL