2013 Winners & Shortlists

Brief Explanation

Talent shows have captured the attention of young Moroccans. However, involvement is often limited to watching as economic realities mean many cannot provide SMS support to Moroccan contestants. We created ‘J’Aime Ton Talent’ – an online destination for youth to showcase their talents and emotions for McDonald’s at no-cost. On offer to the five most talented individuals, a share of $100K – a Moroccan first! J’Aime Ton Talent has garnered 170,000 submissions to date - three times more than targeted. Whilst users spent an average of 8 minutes per visit – the equivalent of 2 years of brand interaction.