| Brand | TOYOTA MOTOR CORPORATION MIDDLE EAST |
| Product/Service | TOYOTA 86 |
| Entrant | DRIVE DENTSU Dubai, UNITED ARAB EMIRATES |
| Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
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Entrant Company
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DRIVE DENTSU Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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DRIVE DENTSU Dubai, UNITED ARAB EMIRATES
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Brief Explanation
The 'Made To Thrill' campaign for Toyota 86 was led by a series of interactive digital experiences that engaged consumers on Facebook and mobile devices. Users were able to get a real feel for what the Toyota 86 was about by taking the car for a drive on the real streets of Google Maps (Thrill City), taking their friends for a ride on Facebook (Passenger 86) or driving the 86 in whatever environment they were in (Toyota 86 AR).
Credits
| Rakesh Patel |
Sydner/Clyde |
Creative Technologist |
| Ondrej Rafaj |
Fuerte International |
Creative Technologist |
| Jakub Rafaj |
Fuerte International |
Creative Technologist |
| Ramzi Aboudargham |
Drive Dentsu |
Managing Director |
| Christian Khoury |
Drive Dentsu |
Executive Creative Director |
| Philip Ramage |
Drive Dentsu |
Senior Art Director |
| David Johnson |
Drive Dentsu |
Senior Copywriter |
Links
Case Film URL
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Website URL
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Viral Video URL
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Mobile URL